Digital Client Strategist

About the Role

We are looking for an experienced Digital Client Strategist to join a growing digital marketing team.

This is a client-facing strategy and relationship management role focused on helping clients achieve their business and digital growth objectives. The successful candidate will be responsible for developing strategic recommendations, managing client relationships, identifying growth opportunities, and working closely with internal specialists to deliver results.

This is not purely an execution-focused role. We are looking for someone who can understand the bigger picture, form a clear point of view, communicate confidently with clients, and take ownership of outcomes.

Key Responsibilities

Client Relationship & Strategy

• Act as a trusted strategic partner to a portfolio of clients.
• Build strong, long-term client relationships through proactive and effective communication.
• Lead regular client discussions, strategy sessions, performance reviews, and updates.
• Understand client objectives, challenges, priorities, and business goals.
• Translate business objectives into practical digital strategies and recommendations.
• Proactively identify opportunities, risks, and areas for improvement.
• Manage expectations and communicate recommendations clearly and confidently.

Digital Strategy

• Develop and oversee integrated digital strategies across relevant acquisition and growth channels.
• Provide strategic direction across organic search, paid media, content, and other relevant digital channels.
• Analyse campaign and performance data to identify trends, opportunities, and areas requiring improvement.
• Recommend testing, optimisation, budget allocation, and channel strategies based on business objectives.
• Stay informed about changes in the digital marketing landscape, platforms, algorithms, and emerging opportunities.
• Work closely with internal specialists to ensure strategies are translated effectively into execution.

Commercial & Business Growth

• Contribute to new business opportunities and client pitches.
• Identify opportunities for account growth, cross-selling, upselling, and increased client value.
• Support client retention by ensuring consistent delivery of strategic value.
• Take ownership of portfolio performance and contribute to overall business growth.
• Understand the commercial impact of recommendations and decisions.

Collaboration & Ownership

• Work collaboratively with internal teams and subject-matter specialists.
• Provide clear strategic direction and constructive feedback.
• Take ownership when challenges arise and work with relevant teams to resolve them.
• Maintain a high level of accountability for client outcomes.
• Continuously develop knowledge and capabilities within the digital marketing space.

What We're Looking For

• 5+ years of experience in digital marketing, digital strategy, account strategy, client services, or a related field.
• Strong experience in a client-facing role, ideally within a digital marketing agency, consultancy, or similar environment.
• Experience working across multiple digital marketing channels, particularly SEO/organic search and/or paid media.
• Strong analytical and problem-solving skills.
• Ability to interpret performance data and turn insights into clear recommendations.
• Excellent communication, presentation, and relationship-building skills.
• Strong commercial awareness and understanding of client business objectives.
• Comfortable managing multiple clients, priorities, and deadlines.
• Highly self-directed, proactive, and comfortable taking ownership.
• Able to challenge ideas constructively and make recommendations based on evidence and experience.
• Comfortable working collaboratively with specialists and cross-functional teams.

Ideal Profile

The ideal candidate is someone who:

• Thinks strategically rather than simply following instructions.
• Can confidently communicate with senior stakeholders and clients.
• Builds genuine professional relationships and earns client trust.
• Is curious about the digital landscape and continuously learn.
• Can connect data, strategy, and business outcomes.
• Is commercially minded and able to identify growth opportunities.
• Remains adaptable and composed in a fast-paced environment.
• Takes responsibility for outcomes and follows through without constant supervision.

Nice to Have

• Experience in a digital agency, consultancy, or similar client-services environment.
• Experience managing a portfolio or book of business.
• Experience contributing to pitches or new business development.
• Relevant digital marketing certifications.
• Experience with analytics, advertising, CRM, or marketing technology platforms.
• Experience using AI tools to support strategy, analysis, or client growth.
• Additional language capabilities may be advantageous.

What Success Looks Like

Success in this role will be demonstrated through:

• Strong and lasting client relationships.
• Consistent delivery of strategic value to clients.
• Improved client performance and business outcomes.
• Successful retention and growth of assigned accounts.
• Identification and conversion of new commercial opportunities.
• Effective collaboration with internal teams.
• Strong ownership, communication, and strategic leadership.