Digital Campaign Manager (Bloomr.SG)

COMPANY DESCRIPTION

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

RESPONSIBILITIES

Purpose of This Role:

We are looking for a driven, analytical, and detailed individual to join our Bloomr.SG/Talent Hub Commercial operations team. If you like to work with people, love to bring success to customers, and enthusiastic at making improvements within your work environment in a very dynamic digital advertising industry, this is a great opportunity!

Scope of The Role:

The qualified applicant will work in a lean/agile commercial operations team, with the objective of managing and taking care of digital campaigns under the Bloomr.SG Products (Social Tribes, Exclusive Creators & Content Packages).

They'll work with other campaign & partnership managers (under the tutelage of the Business Development Manager) to address market opportunities and run Bloomr.SG campaigns from selling to client to delivery of final product deliverables.

The role will also encompass the expansion of the Bloomr.SG business and Talent Hub's integration - in the Creator Economy (by exploring and testing out new business products/packages in the market).

Key Responsibilities:

1. End-to-end campaigns management, including:

• Set up Bloomr.SG campaigns on either direct contact with client or through a specialized campaign management tool
• Review and ensure campaign creatives adhere to client specifications and guidelines
• Kickstart & retain conversation and follow-through with KOLs, Creators & other providers for streamlined delivery of necessary commercial assets
• Provide proof of delivery of campaigns
• Optimise campaign performance towards KPIs (if necessary)
• Provide regular campaign reports to management
• Work on compliance with client, KOLs, advertising standards and finance requirements

2. Understand customers plans & goals, and drive success:

• Prepare and conduct regular business review (e.g. QBR) with some clients, with the assistance of manager, and colleagues in sales
• Help to identify opportunities for customers to increase outcome, and ROI

3. Build & GTM with newly developed/piloted Bloomr.SG + Talent Hub Products/Packages.

4. Relationship building with Bloomr.SG talents + Bloomr.SG MCN Network of Talents + ensuring seamless management of their campaigns (end-to-end).

QUALIFICATIONS

Functional Competencies:

• Good communication skills
• Good presentation skills
• Strong presentation, analytical and business-judgement skills
• Strong project management capabilities

Education / Other Technical / Professional Qualification:

• Diploma/Degree in Marketing, Communications, Business or related field
• Minimum of 5 years of relevant working experience: Client Account Servicing experience within media, PR or digital agencies
• Knows the content creators work and is passionate about monetizing branded content deliverables
• Exhibit a keen understanding of consumer trends on social media, with a focus on TikTok and Instagram

Please note that your application will be sent to and reviewed by the direct employer - Mediacorp Pte. Ltd.