DIGITAL & AI GTM LEAD

The role includes:

Leverage Global Campaigns:

Drive adoption of global initiatives such as You Can with AI and flagship thought leadership programs, adapting them for regional impact.

AI Tools Rollout:

Support the implementation of Agentic and GenAI models, Proposal Builder, and evaluate future tools for regional applicability to streamline development efforts.

Account Prioritization:

Identify and monitor priority accounts for AI transformation projects, ensuring measurable outcomes and tangible value delivery.

AI Fluency & Training:

Promote immersion sessions, workshops, and training programs to strengthen AI knowledge and fluency across the regional network.

Go-to-Market Leadership:

Lead the AI go-to-market (GTM) strategy for the APAC region, ensuring alignment with global AI priorities while tailoring to local market needs.

Thought Leadership & Branding:

Coordinate thought leadership initiatives and brand-building activities in line with the global AI narrative. Localize and deploy global content to resonate with regional audiences.

Client Engagement: Launch campaigns showcasing client-facing AI solutions, engage directly with clients to assess needs, and deliver tailored, AI-enabled strategies.

Performance Tracking:

Measure, track, and report on the business value delivered across the region, ensuring accountability, transparency, and continuous improvement.