DfMA Sales & Marketing Executive

Role Purpose:
To drive the adoption of our DfMA capabilities (e.g., Prefab MEP, PPVC, or Modular Facades) by educating developers, consultants, and main contractors on the value of off-site construction. The primary goal is to secure high-value projects by demonstrating how our DfMA solutions meet BCA Productivity Requirements and reduce on-site manpower.

Key Responsibilities:

• Business Development

  • Proactively identify and engage key stakeholders (Developers, Architects, and Main Contractors) for upcoming Government Land Sales (GLS) projects where DfMA is mandated.

  • Liaise with the Building and Construction Authority (BCA) and the Specialists Trade Alliance of Singapore (STAS) to ensure regulatory compliance.

• Technical Value Selling

  • Translate complex DfMA technicalities into business benefits, focusing on Time Savings, Quality Control, and Manpower Reduction.

• Tender Strategy

  • Collaborate with the pre-construction/BIM team to prepare competitive tender proposals that highlight Buildability and Constructability scores.

• Content Marketing

  • Develop case studies and technical assets showcasing successful project deliveries and our factory's MAS (Manufacturer Accreditation Scheme) status.

• Networking

  • Represent the company at industry events hosted by SCAL (Singapore Contractors Association) or REDAS.

• Incentive Advisory

  • Guide clients on applying for the Productivity Innovation Project (PIP) grant to offset DfMA adoption costs.

Requirements:

• Education: Bachelor's Degree or Diploma in Civil, Mechanical, or Electrical Engineering, Architecture, Building, or Marketing.

• Experience: 2-5 years of proven experience in construction sales, prefabricated manufacturing, or technical marketing within the built environment.

• Industry Knowledge: Strong understanding of the Integrated Digital Delivery (IDD) framework and how BIM (Building Information Modelling) integrates with DfMA (Design for Manufacturing and Assembly) processes.

• Regulatory Familiarity: Well-versed in Singapore's Building Control Act and specific DfMA mandates for various building typologies.

• Software Skills:

  • Proficiency in MS Office Suite for reporting and presentations.

  • Practical ability to operate BIM Software with familiarity in Revit or Navisworks for interpreting client drawings, considered a significant added advantage

• Communication: Exceptional interpersonal skills with the ability to present technical data effectively to a diverse audience, ranging from on-site foremen to C-suite executives.