Product Development & Enhancement: Lead the development and evolution of the Cross Border product portfolio.
Network Strategy & Governance: Establish and grow a robust ecosystem of network partners and suppliers to deliver market-competitive speed, cost, and reliability.
Negotiate and manage Service Level Agreements (SLAs), ensuring disciplined review cycles.
Implement performance scorecards and accountability frameworks for all suppliers.
Execute data-driven supplier optimization as required.
Service Governance & Competitiveness: Define quantifiable service benchmarks for critical trade lanes.
Continuously drive improvements in cost-to-serve and operational delivery performance.
Ensure the product offering maintains a competitive edge within key corridors.
Process and Systems Enablement
Operational Scalability: Develop and implement standardized, scalable workflows and operating frameworks.
Cross-Functional Alignment: Enhance coordination and collaboration among Product, Operations (Ops), Business Development (BD), and Customer Experience (CX) teams.
Execution Efficiency: Identify and drive system or tool enhancements to boost execution efficiency.
Data-Driven Management: Instill a discipline of data-driven product management across the function.
Commercial Growth & Go-To-Market
Strategy Co-Development: Partner with BD leadership to formulate the commercial Go-To-Market strategy.
Monetisation: Define effective pricing and packaging frameworks.
Revenue Expansion: Drive Monthly Active User (MAU) growth and expand revenue across all product categories.
Targeting: Identify and focus on priority customer segments and vertical plays.
Commercial Enablement & Performance
Organisational Structure & Clarity: Strengthen the BD organisation by integrating key capabilities:
Dedicated Lead Generation function.
BD representatives covering Cross Border, Domestic, Supply Chain, and Ad Sales.
A Customer Success function focused on customer onboarding support.
Role Definition: Establish clear role charters and handoff procedures.
Efficiency: Reduce friction and accelerate the time-to-revenue for new customer onboarding.
Performance Measurement: Develop comprehensive KPI frameworks for Lead Generation, BD Representatives, Customer Success, and Sales Account Management.
Focus on driving growth in revenue, MAU, share-of-wallet, and onboarding velocity.
Instill a culture of performance visibility and accountability.
Requirements
Degree in Business, Operations, Logistics, or related field
10+ years in logistics, cross-border e-commerce, or freight ecosystems.
Strong negotiation capability across international markets.
Business-level Mandarin proficiency to work with PRC logistics player
Experience working with PRC logistics players.
Existing relationships within consolidator ecosystems.
