Deputy Director, Enterprise Solutions & Applications

A. PURPOSE

The Deputy Director, Enterprise Solutions & Applications (ESA) is responsible for leading the

commercial strategy, sales execution, and market expansion of the Group's enterprise software

platforms, IP products, and application-based solutions.

This role drives revenue growth and adoption for both current and future enterprise platforms,

including:

. AI HR Platform

. PayMaster Payroll Platform (current monetisation and transition strategy)

. Microsoft Power Platform solutions (Power Apps, Power Automate, Power BI)

. SharePoint Intranet & Digital Workplace solutions

. Future AI ERP Platform offerings

The role plays a critical leadership function in transitioning the organisation from traditional

project-based SI sales toward scalable, recurring, IP-led and platform-driven revenue models,

while working closely with Product, Delivery, Finance, and Marketing teams.

B KEY RESPONSIBILITIES

1. Enterprise Solutions Sales & Revenue Leadership

. Own revenue, pipeline, and gross margin performance for the Enterprise Solutions &

Applications portfolio.

. Lead direct and strategic sales engagements for enterprise IP platforms, SaaS

subscriptions, and solution-based offerings.

. Develop and execute sales strategies across Enterprise, SME, and Public Sector

segments.

. Drive recurring revenue models include subscription, per-user, per-module, and

bundled solution pricing.

2. IP Product & Platform Commercialization

. Lead commercialization and go-to-market execution for:

. AI HR Platform

. PayMaster (current revenue and phased migration strategy)

. AI ERP Platform (future platform roadmap and early adopter programs)

. Translate platform capabilities into clear business value propositions, ROI

justifications, and industry use cases.

. Provide market-driven input to Product Owners to influence feature prioritisation and

platform roadmap decisions.

3. Microsoft Power Platform & Digital Workplace Solutions

. Drive solution sales and adoption for:

. Microsoft Power Apps, Power Automate, Power BI

. SharePoint Intranet and Digital Workplace solutions

. Position Power Platform offerings as low-code, AI-enabled enterprise accelerators

integrated with HR, ERP, and business systems.

. Develop repeatable solution templates, packaged offerings, and vertical-specific use

cases.

4. Go-To-Market Strategy & Partnerships

. Define and execute go-to-market strategies, including vertical focus, channel models,

and partner-led sales motions.

. Build and manage strategic alliances with:

. Microsoft ecosystem partners

. ISVs and technology partners

. Consulting and system integration partners

. Support marketing initiatives including campaigns, product launches, demos, and

executive briefings.

5. Deal Governance & Client Engagement

. Lead senior stakeholders and C-level engagements for strategic and complex deals.

. Oversee proposal development, commercial structuring, pricing approvals, and

contract negotiations.

. Ensure compliance with internal governance, risk management, and contractual

standards.

6. Team Leadership & Sales Enablement

. Build, mentor, and lead a specialised sales and pre-sales team focused on enterprise

platforms and applications.

. Establish sales playbooks, pipeline governance, forecasting discipline, and CRM best

practices.

. Collaborate with Delivery and Support teams to ensure smooth onboarding, adoption,

renewals, and customer success.

7. Financial Ownership & Performance Tracking

. Own financial performance for ESA offerings, ensuring sustainable margins and

scalable growth.

. Track subscription growth, renewals, churn, and lifetime customer value.

. Provide regular performance reporting and commercial insights to senior

management.

8. Governance, Risk & Continuous Improvement

. Ensure solutions align with applicable governance and compliance requirements (e.g.

PDPA, ISO, MAS TRM, enterprise security standards).

. Incorporate customer feedback, market trends, and operational insights into

continuous improvement initiatives.

. Recommend product enhancements, repositioning, or retirement based on

performance and market relevance.

REQUIREMENTS

Education & Certifications

. Degree in Business, Information Technology, Information Systems, or related

discipline.

. MBA or equivalent professional qualification is an advantage.

Experience

. Minimum 12-15 years of experience in enterprise software, SaaS, platform sales, or IT

services.

. Proven track record in selling IP products, subscription platforms, or enterprise application

solutions.

. Strong exposure to Microsoft ecosystem, Power Platform, or digital workplace solutions.

. Experience in System Integrator (SI), Managed Services, or Digital Transformation

environments preferred.

Skills & Competencies

. Strong enterprise sales and commercial leadership capability.

. Deep understanding of IP monetisation, SaaS models, and recurring revenue structures.

. Ability to translate technical platforms into compelling business value propositions.

. Strong financial, pricing, and commercial negotiation skills.

. Excellent stakeholder management, communication, and executive presentation skills.

. Strategic thinker with hands-on execution capability.