DEMAND GENERATION MANAGER (OUTBOUND)

DEMAND GENERATION MANAGER (OUTBOUND)

Second Talent | Remote Full-time

ABOUT SECOND TALENT

Second Talent is an APAC-focused workforce infrastructure company. We help companies scale through staff augmentation, direct hiring and Employer of Record (EOR) services, with talent hubs across Vietnam, Indonesia, Malaysia, Philippines, Hong Kong, Singapore, Taiwan and China, plus EOR coverage in 100+ countries through global partners. We are bootstrapped, profitable, and on a clear path to $10M ARR. Outbound is our growth engine, and this role owns it.

THE ROLE

We have already built the outbound infrastructure: LinkedIn, email, and cold calling channels are live (cold calling is used to enrich and verify numbers). We have an operator who executes campaigns daily. What we do not have is the person who decides what to run, why, and what to change when the numbers come back. To add on, we're also looking for someone that has an experimental mindset to test other demand generation channels: webinar, events conversion, etc.

That is you. You are the strategy and analysis layer on top of a working machine. You design campaigns, form hypotheses about segments and messaging, read the data, diagnose what is and is not working, and iterate fast. You direct execution, but you are also hands-on in the tools yourself. This is not a slide-deck strategist role and it is not a pure operator role. It is the layer in between, with full accountability for results.

WHAT YOU WILL OWN

1. Campaign strategy and performance (this is the job)

- Own the outbound number end to end. You are measured on qualified meetings booked and pipeline generated, not on activity volume.

- Design campaign strategy: which segments to target (industry, geography, company stage, buyer persona), which offers and angles to lead with, and which channels to sequence.

- Refine existing campaigns continuously. When a sequence dies at step 3, you find out why. When reply rates drop, you diagnose whether it is list quality, messaging, timing, or deliverability, and you fix it.

- Run structured experiments: clear hypotheses, controlled tests, honest readouts. Kill what does not work quickly and double down on what does.

- Report weekly on funnel metrics: contacts sourced, delivery and connect rates, reply rates, positive reply rates, meetings booked, meetings held, opportunities created.

2. Hands-on execution in the modern outbound stack (non-negotiable)

- You will be in the tools weekly, not delegating everything. Our stack includes Clay, Apollo, HeyReach, Instantly and Apify. Deep experience with these or direct equivalents is required.

- Build and refine enrichment and list-building workflows, audit data quality, and adjust sequences directly.

- Work alongside our execution operator: you set direction and quality standards, they handle daily throughput, and you jump in wherever needed.

- Manage deliverability fundamentals: domain health, inbox rotation, warm-up, and volume pacing.

3. AI-assisted workflows (strong plus, not required)

- You do not need to be an engineer. But comfort using AI tools to move faster is a real advantage here.

- Experience with Claude Code, or willingness to learn it, is a strong plus. We use it to build internal tools, analyze campaign data, and automate reporting.

- Familiarity with AI-assisted copywriting, enrichment and research workflows (Clay AI columns, n8n, prompt-driven personalization) is valued.

WHO YOU ARE

- 3 to 6 years in outbound demand generation, growth, or sales development leadership for B2B services or SaaS. You have owned a meetings or pipeline number before, not just supported one.

- You can walk us through a campaign you killed, what the data told you, and what you did next. This question will be asked in the first interview.

- Analytical by default. You look at funnel numbers before forming opinions, and you can explain the difference between a list problem, a message problem, and a deliverability problem.

- Strong written communicator. You can write and edit cold copy that gets replies from senior buyers.

- Experience selling into APAC markets, or selling recruitment, staffing, EOR or HR services, is a plus but not required.

- Comfortable in a lean, bootstrapped environment. No layers, no committees, fast decisions, full ownership.

WHAT SUCCESS LOOKS LIKE

- 30 days: Full audit of current campaigns and funnel data. Clear point of view on what is working, what is not, and why. First round of refinements shipped.

- 60 days: At least two structured experiments run with clean readouts. Reporting cadence established. Measurable lift in reply rate or meeting conversion on at least one campaign.

- 90 days: Owning the outbound meetings number with a repeatable playbook: documented segments, proven angles, and a testing roadmap for the next two quarters.

WHY THIS ROLE

- Direct impact on revenue at a company growing toward $10M ARR with no outside capital.

- The infrastructure is built and an operator is in place. You are not starting from zero. You are taking a working machine and making it compound.

- Report directly to the founders. Your wins are visible immediately.

- Freedom to use the best AI tooling available. We invest in the stack.

HOW TO APPLY

Send your CV along with a short note covering: (1) one outbound campaign you owned, the numbers behind it, and one decision you made based on those numbers, and (2) your experience with Clay or equivalent tools. Applications without this note will not be prioritized.