Data Scientist II

What You'll Do

• Analyze data to assess performance and ROI of Marketing initiatives

• Develop dashboards and reportsto provide observability, enabling stakeholders to make data-driven decisions

• Be the subject matter expert for all Marketing KPIs, consulting on Marketing data related projects

• Partner with Marketing stakeholders to objectively measure campaign performance, and to identify actionable insights

• Develop data-driven Marketing forecasts and budgets to inform organizational-level planning

• Collaborate with Marketing, Sales, and Product teams to identify opportunities for improvement in Marketing strategies and campaigns

• Support experiments to measure impact of ad spend, brand campaigns, and other Marketing initiatives

Qualification

• 5+ years industry experience and an advanced degree (PhD or MS) in a quantitative field (e.g. Statistics, Engineering, Sciences, Computer Science, Economics)

• 2+ years of experience in Marketing Analytics or a similar role

• Experience in digital marketing channels, including email, paid ads, and SEO is highly advantageous

• Experience with communicating the results of analyses to executives and cross-functional teams to influence strategy

• Expert in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R), experience in schema design and dimensional data modeling a plus

Great to have

• Experience with Google Analytics, Marketo, and Salesforce

• Knowledge of online A/B testing and experimentation frameworks

• Experience with scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)

• Ability to perform statistical analysis and develop machine learning models to drive data-informed decisions