Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.
The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.
Key Responsibilities:
As the Data Intelligence Director, you will shape the transformation of our client's data & technology capabilities. In particular, you will work closely with all relevant stakeholders to audit current levels of digital maturity, e.g., through structured data & technology audits. You will design transformative initiatives, prioritization exercises, business cases and deliver implementation roadmaps in collaboration with our clients marketing and IT departments. As a deployment partner, the Data Intelligence Lead will play a key role in overseeing and managing projects end-to-end that are designed to enhance our client's capabilities.
In addition to a strong client focus of this role, you will work closely with the Publicis Groupe Product teams to ideate, develop, and implement Publicis Groupe solutions designed to accelerate our client's data & technology ambitions. This includes the marketing & implementation of agency capabilities (e.g., Epsilon, Sapient), but also the setup and management of strategic partnerships with data, identity resolution and enterprise technology vendors.
Key Responsibilities
- Lead data & technology projects end-to-end: this includes scoping & work estimations, stakeholder management, definition & tracking of success criteria and timelines/ milestone, deployment (strategic & technical), partnerships your key projects will focus on:
- Unlocking a client's 1st party data strategy through data audits, design of data acquisition strategies (PII data and non-PII data) & definition of media use cases. This task requires close collaboration with the digital media activation team, especially in defining requirements for data collection by design media campaigns and the activation & optimization of 1st party data
- Identifying, qualifying, and integrating 2nd party data as a key driver for user journey mapping, audience insights and data enrichment
- Strategy (incl. business cases) and implementation of marketing & advertising technologies such as customer data platforms (CDPs), data management platforms (DMPs), data clean rooms (e.g., Google ADH), consent management platforms (CMPs), site personalization tools, website analytics systems, etc.
- Assessing data partners, identity resolution partners and marketing platform partners through rigorous RFI/ RFP processes, proof-of-concepts, and test designs with a focus on enhancing both agency and client capabilities
- Scoping, proposing, implementing, and managing Publicis Groupe identity & audience platform solutions against client requirements, working very closely with Publicis product teams and strategic partners
- Work collaboratively with Publicis Groupe agencies and internal teams to define client data & technology needs & opportunities and develop applications and use cases for Publicis offerings and services
- Engage client services teams around all aspects of data & technology enablement and opportunity development:
- Participate in requirements sessions with business stakeholders to clarify their needs. Perform gap analysis on the client's current data & architecture(s), identifying challenges and opportunities
- Specify the scope, tasks, milestones, and deliverables of projects supporting a clients data & technology transformation
- Work with clients and our agency teams to understand and clarify business & marketing strategies engage with senior level client contacts across all areas of the client's business on a regular basis as it relates to data capabilities and marketing & advertising technology
- Provide Global Solutions Product team guidance on the development of data solutions, including new product and feature roadmap input based on customer and market needs
Qualifications
You have a desire to work with clients to plan, design and build their digital transformation through data & technology and digital activation. Your combination of subject matter expertise with strong analytic, problem solving and client facing skills will be a key success factor for this role.
- 10+ years of data & platform experience with a digital agency/ consultancy, marketing platform service provider, 3rd party data solutions provider, etc.
- Strong technical skillset and significant prior success in strategizing, deploying & managing e.g.,
- Site analytics platforms such as Google Analytics or Adobe Analytics
- Data management platforms such as Adobe Audience Manager or Oracle DMP
- Customer data platforms such as Tealium or Treasure data
- Data vendors with e.g., Lotame, Oracle or Eyeota
- Able to map and optimize complex data & marketing technology infrastructures (e.g., in-depth knowledge of Adobe tech stack and its various components/ stakeholders and how they interact with media platforms such as Google DV360 or Facebook
- Experience with leading complex multi-dimensional engagements/ projects that combine agency services, data management, consulting, and technology deployments
- Able to think strategically and articulate complex challenges and solutions to non-technical audiences
- Excellent people management skills with regards to recruitment, management, and retention of talent
- Organized, structured communication and able to work against clear objectives and timelines. You are known for an optimistic can-do attitude
- Skilled at influencing without authority while navigating siloed organizational structures
- Possess a charismatic, engaging personality and can successfully interact with senior/executive level client contacts
