Data Analyst (Social & Digital Insights)

EVOLV is seeking a Data Analyst with a strong social media and digital background to strengthen our capability in campaign measurement, content optimisation, and data-informed storytelling.

The role works closely with producers, editors, designers, and account teams to translate social and digital performance data into clear insights, actionable recommendations, and board-ready reporting, particularly for public-sector and stakeholder-driven campaigns.

Key Responsibilities

1. Social & Campaign Performance Analytics

• Track and analyse performance across social platforms (e.g. YouTube, Instagram, TikTok, Facebook, LinkedIn) for EVOLV-produced content and campaigns.

• Analyse key metrics including reach, engagement, watch time, audience retention, completion rates, CTRs, and growth trends.

• Support both always-on content and time-bound campaigns with timely performance readouts.

2. Video & Content Effectiveness

• Analyse video performance, including retention curves, drop-off points, and format effectiveness.

• Provide insights to inform creative decisions such as pacing, duration, hooks, captions, and platform-specific edits.

• Work with production teams to translate data into practical creative adjustments for future content.

3. Reporting for Public-Sector & Stakeholders

• Prepare clear, concise, and stakeholder-ready reports aligned with public-sector expectations.

• Support post-campaign reporting, KPI tracking, and performance summaries for management, board, and ministry-level reviews.

• Ensure consistency in metrics, definitions, and reporting frameworks across projects.

4. Strategic Insights & Advisory Support

• Support account teams with data-backed insights for campaign planning, optimisation, and client recommendations.

• Identify trends, benchmarks, and best practices relevant to government communications and public outreach.

• Contribute to EVOLV's advisory capability by framing data insights in a strategic and decision-oriented manner.

5. Tools, Data & Capability Development

• Maintain dashboards and reporting tools for internal and client use.

• Work with production and strategy teams to explore AI-enabled analytics, automation, and efficiency improvements.

• Contribute to the development of standardised analytics frameworks that scale across EVOLV's growing portfolio.

Requirements

Experience & Background

• Degree in Data Analytics, Statistics, Marketing, Communications, or a related field.

• 2-5 years of experience in digital analytics, social media analytics, or performance measurement, preferably in a creative, media, or digital agency environment.

• Strong understanding of social and video-centric platforms and how content performs differently across them.

• Experience supporting campaigns with tight timelines and fast turnarounds.

Technical & Analytical Skills

• Proficient in Excel / Google Sheets and comfortable working with large datasets.

• Experience with social analytics tools (native platform analytics and/or third-party tools).

• Familiarity with Google Analytics, dashboards, or BI tools (e.g. Data Studio, Power BI, Tableau) is an advantage.

Communication & Working Style

• Able to translate data into clear insights for non-technical audiences.

• Comfortable working closely with creative and production teams.

• Detail-oriented, structured, and able to meet tight reporting timelines.

Key Competencies

Social & video performance analysis

• Data storytelling and insight synthesis

• Stakeholder-ready reporting

• Strategic thinking and problem-solving

• Cross-functional collaboration

What You'll Work On

• Government and public-sector social media campaigns

• High-volume, fast-turnaround video content

• Campaign effectiveness and audience engagement analysis

• Data-informed optimisation of creative and production workflows