About the Role
We are seeking a Data Analyst (Event Performance) to evaluate event ROI, marketing effectiveness, and attendee data, with a strong focus on blockchain events. This role requires a data-driven professional who can extract insights, optimize event strategies, and measure the impact of marketing efforts. The ideal candidate has extensive experience analyzing event performance and a deep understanding of blockchain industry trends.
Roles & Responsibilities:
- Analyze event ROI, attendee behavior, and marketing performance metrics.
- Develop data-driven insights to optimize future blockchain events.
- Track and assess KPIs related to engagement, conversions, and sponsorship impact.
- Collaborate with marketing and event teams to refine strategies based on analytics.
- Present data findings through reports, dashboards, and visualizations.
Skills & Qualifications:
- 10+ years of experience in data analysis, event analytics, or related roles.
- 5+ years of experience analyzing blockchain event performance.
- Proficiency in data analytics tools (Excel, SQL, Tableau, Google Analytics, etc.).
- Strong understanding of event marketing metrics and audience segmentation.
- Excellent problem-solving and data visualization skills.