CX Demand Manager

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work

What you'll do

SAP Customer Experience (CX) helps organisations connect every customer touchpoint - from marketing and commerce to sales and service - to deliver consistent, intelligent, and personalised customer experiences at scale.

The SAP CX business in APAC is entering a pivotal phase of growth, creating a unique opportunity to build a stronger, more predictable demand and pipeline engine that supports sustainable scale across diverse markets.

You will work in close partnership with the CRO and the CX leadership team, operating at a senior level to align strategy, execution, and governance across the region.

As a Business Development Expert - SAP Customer Experience (CX) Demand Manager, you will operate as the regional owner of demand and early-stage pipeline execution for the SAP Customer Experience portfolio.

This is a senior operating role with broad scope and high visibility. You act as the single custodian of demand in the region, partnering closely with senior Sales, Marketing, Partner, Digital, and Customer Success leaders to ensure demand strategy is translated into disciplined execution, predictable pipeline, and reliable forecast outcomes.

You serve as the central point of orchestration and governance for demand and pipeline, bringing structure, cadence, and accountability across teams, and providing leadership with confidence in future quarters.

Key responsibilities

Demand planning & strategic leadership

• Own the yearly Integrated Demand Generation plan for SAP Customer Experience (CX), aligned with regional, MU, and Line of Business priorities
  

• Partner with senior Sales and CX leadership to translate growth priorities into executable demand strategies
  

• Lead market and pipeline analysis (internal and external) to identify whitespace, growth opportunities, and prioritisation
  

• Ensure account planning translates into concrete demand actions and early pipeline
  

• Define and maintain high-quality demand enablement assets, including prospect lists, cheat sheets, and discovery frameworks
  

• Collaborate with senior Demand Managers / BDMs across regions to scale best practices and execution models

Demand execution & cross-functional orchestration

• Orchestrate demand across all Sources of Demand, including: Marketing, Sales (quota carriers), Partners, Customer Success & Services, Digital Hub / Sales Development
  

• Lead regional Demand Generation Councils and execution cadences
  

• Ensure balanced pipeline contribution by source, campaign, and quarter
  

• Provide senior-level oversight of marketing events, partner activations, and digital campaigns to ensure measurable pipeline impact
  

• Drive partner and ISV engagement as a scalable demand engine

Pipeline governance & senior sales support

• Provide CQ+1 / CQ+2 pipeline readiness and risk assessments to Sales Leadership
  

• Support territory and coverage planning with forward-looking demand insights
  

• Provide strategic deal and portfolio support, focusing on prioritisation, whitespace, and conversion levers
  

• Partner with FLSMs to enforce 4RQ pipeline hygiene and discipline
  

• Act as a trusted advisor to Sales leadership on pipeline health, gaps, and corrective actions

Operating cadence, program ownership & continuous improvement

• Own and run regional demand and pipeline operating cadences, including global governance forums
  

• Act as senior program owner and project leader for complex, cross-functional demand initiatives
  

• Identify execution risks early and drive decisive course correction across stakeholders
  

• Continuously evolve demand processes, metrics, and orchestration models to improve predictability and efficiency
  

• Ensure consistent execution of globally mandated demand programs, while tailoring to regional CX needs
  

• Capture and syndicate regional best practices for global sharing

What you bring

• Bachelor's degree required MBA or Master's degree preferred

• Significant professional experience in enterprise software, cloud/SaaS, revenue operations, marketing, management consulting, or previous experience in sales. Prior roles involving executive problem-solving, operating model design, analytics or large-scale program delivery

• Demonstrated ability to operate at a senior, regional leadership level, influencing without authority

• Strong project and program management expertise, managing multiple complex initiatives in parallel

• Proven success driving pipeline using data-driven demand generation approaches, including digital, outbound, and integrated campaigns

• Deep understanding of pipeline governance, demand orchestration, and forecast readiness

• Experience working in multi-cultural, regional environments

• Knowledge of SAP Customer Experience (CX) portfolio and competitive landscape strongly preferred

• Understanding of SaaS / PaaS and cloud business models

• Executive-level communication, strong organisational skills, and high personal credibility

• Fluency in English required
  
  

Why you'll love working here

This role sits at the intersection of strategy, operations, and execution. You will operate with real mandate, partner closely with senior leaders, and play a critical role in shaping predictable growth for SAP's Customer Experience business - while continuing to grow your leadership impact within SAP.

SAP's culture of inclusion

SAP is committed to the principles of Equal Employment Opportunity and provides equal opportunity regardless of race, religion, national origin, age, gender, sexual orientation, gender identity, veteran status, or disability.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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Requisition ID: 444294 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid