Customer Relationship Management Manager

A fast growing consumer goods company is seeking a CRM Manager to join its team in Singapore.

The CRM Manager will be responsible for the full spectrum of CRM and Retention, overseeing the process from strategy, planning to campaign execution. In this role, you will monitor the customer lifecycle, with the objective of deepening understanding and engagement with customers. You will lead customer retention initiatives, to reduce churn and increase customer loyalty.

In this role you will serve as the subject matter expert on all things CRM related, ensuring the business is updated on key metrics and initiatives. This is a key hire for the team that will play a pivotal role in their growth and expansion plans.

The ideal candidate

• At least 5 years of CRM experience, with strong exposure to retention
• Experience in a consumer business; experience with DTC brands or subscription models will be advantageous
• Highly analytical, great with data
• Curious by nature, with good understanding of overall market and consumer trends
• Experience with Klaviyo and WhatsApp marketing platforms