We are looking for a strategic, business-minded digital lead to drive our owned channel (CRM and Site Operations). This is a high-visibility position charged with accelerating the strategic growth for our business by transforming our website and customer data into revenue. At UNIQLO, we are a company that supports non-traditional career progression – if your career path is anything but linear and you hold a strong track record in driving business impact with strong people management skills – now is the time to join us.
The Marketing Department is our key external channel to display the range and functions of our apparel. Products like AIRism and HEATTECH are currently synonymous with the Singaporean life be it for daily wear or for travelling purposes. This is the result of the efforts of our marketing strategies in the last 10 years.
Sitting in UNIQLO's marketing function, this role will report directly to the Digital Marketing Manager based in Singapore.
Key responsibilities:
- Direct ownership of the strategy and execution for CRM and Uniqlo.com, including planning, briefing requirements and implementing impactful CRM campaigns.
- Define audience segments, design and execute customer journeys to unlock higher customer basket size and retention.
- Act as a technical and strategic mentor to the Site and CRM team. Elevate the team's capabilities in data analysis, segmentation and automation to drive a culture of high performance and precision.
- Partner with Performance and Social Media teams to ensure site and CRM operations are perfectly aligned to drive a frictionless omnichannel customer journey.
- Incorporate basic UX/UI principles into designs to improve user engagement and customer experience.
- Manage internal & external stakeholders. Influence & work effectively across functions to achieve shared goals – Product marketing, Store Operations, Products and Visual Merchandising team.
- Develop strong relationship with Global Headquarters to push forward with locally driven initiatives.
- Present CRM and site plans and campaign/project timelines on a weekly basis to management for approval.
- Ensure site ops is optimised for SEO and SEM through intuitive use of metadata and taxonomy (Metrics: YoY sessions for SEO, SEM).
- Strictly adhere to online creative guidelines, build, enhance and translate our brand identity to digestible consumer facing content.
- Support Global headquarters and technical teams on website project rollouts
- Analyse, review & reporting of website traffic, engagement & revenue
- Partner with the CRM team to design data-driven customer journeys, defining segmentation logic to unlock higher customer basket size and LTV.
Requirements:
- 8+ years in a fast-paced E-Commerce or Digital Marketing role. Background in FMCG, apparel and retail a plus.
- You must possess a deep understanding of CRM and site operations, and how digital channels work together to drive exponential growth and omnichannel presence.
- Experience in performance marketing and social media strategy is a big plus.
- Exceptional quantitative skills, the ability to interpret complex data into actionable measures, and strong knowledge of tracking tools such as Google Analytics.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage external agency partners.
- Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities in a fast-paced environment.
- Strong outcome-based, result-oriented mindset with an affinity to challenge the status quo and find solutions within operating constraints.
- Team player with a can-do attitude who enjoy working in a fast-paced environment.
- Highly driven, go-getter, with an obsession to deliver results and the best omnichannel customer experience through digital marketing.
- Owner's mentality: You treat the site, our customers and the team's and company's objectives as your own business. You proactively seek out opportunities to expand scope optimize cross-channel performance and drive value rather than waiting for instructions.
- Microsoft software [Excel, PowerPoint, Word], Google Analytics.
