Customer Marketing Manager SG

Diageo

Early Applicant

Posted a month ago
Be among the first 10 applicants

10-12 Years

Singapore

Beverages/Liquor

Job Description

Job Description :

CustomerMarketingManager - Singapore

About Us

Join the world's leading premium drinks company, home to 200+ iconic brands including Johnnie Walker, Tanqueray, and Guinness. We are passionate about celebrating life,everyday, everywhere-and we're looking for bold,curious minds to help us grow.

About the Role

As the CustomerMarketingManager for Singapore, you will be the key link between our brands and our customers-driving growth through insight-led customer marketing strategies and flawless execution. This role leads planning and activation across key channels, partnering closely with distributors and top-tier customers to bring ourbrandsto life in retail. Lead top-to-top customer engagements and joint business plans for our large corporate accounts. The successful candidate will own, manage and deliver the P&L results.

This includes forecast across all metrics: shipments,depletions,andA&P spends. Lead cross-functional teams in finance, supply chain and marketing. Build and executebestinclass customer marketing plans within Channels responsible. Curate outstanding brand and retail experiences for consumers. Lead on-ground teams of merchandisers and brand ambassadors to ensure quality execution of plans.

Key Responsibilities

Customer & Channel Strategy

Lead joint business planning with key distributors and customers to unlock growth opportunities
Translate brand strategies into tailored customer and channel plans
Own end-to-end commercial outcomes, including P&L, shipments,depletions,andA&P investments

Shopper & Retail Execution

Develop best-in-class in-store experiences and promotions across modern trade, general trade, and e-commerce
Inspire and lead field teams-merchandisers, brand ambassadors-to deliver high-quality execution
Monitor retail standards through trade visits and scorecard reviews

Business Planning & Forecasting

Build annual channel/customer growth plans aligned with commercial and brand strategies
Use data, shopper insights, and market intelligence to drive decision-making and refine plans

Cross-Functional Leadership

Collaboratecloselywith marketing, sales, supply chain, and finance to deliver seamless plans
Drive internal alignment and influence stakeholders across levels to support customer strategies

Capability & Team Development

Identify capability gaps and partner with HR and distributors to build commercial excellence
Foster a high-performance culture through coaching and regular business reviews

Qualifications

Bachelor's degree MBA is a plus
10+ years in customer/trade marketing, preferably in FMCG or retail
Proventrackrecord in distributor/customer management and delivering commercial results
Strong understanding of Singapore's trade landscape and shopper behavior
Excellent stakeholder management, influencing, and communicationskills
Strong analytical, planning, and problem-solving capability
Comfortablewith ambiguity, technology tools, and fast-paced environments

What We Offer

Flexibility is key to success. From part-time and compressed hours to different locations our people work flexibly in ways to suit them. Talk to us about what flexibility means to you and we'll work together so that you're supported from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Our purpose is to celebrate life,everyday, everywhere. And creatinganinclusiveculture, where everyone feels valued and that they can belong, is a crucial part of this.

We embracediversity in the broadest possible sense. This means that you'llbewelcomed and celebrated for who you are just by being you. You'llbepartof and help build and champion aninclusiveculture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies intheworld. Join us and help transform our business as we take ourbrandsto the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.