Develop and execute customer conversion and retention strategies across the full customer journey, from registration and KYC to first deposit and active trading.
Manage CRM campaigns through EDM, push notifications, WhatsApp, LINE, Telegram, and other customer engagement channels.
Plan and optimize loyalty programs, promotional campaigns, customer reactivation, and retention initiatives to increase customer lifetime value (LTV).
Analyze customer behavior and campaign performance to improve segmentation, marketing automation, and conversion.
Lead the team and collaborate with Product, Marketing, and Customer Service to drive customer growth.
Requirement
s3+ years of experience in CRM, Customer Lifecycle, Retention, Growth Marketing, or Customer Operations
.1+ year of team management experience
.Hands-on experience with CRM systems, marketing automation, and data analysis
.Strong project management and campaign planning skills
.Experience in Forex, FinTech, or Financial Services is preferred
