CRM Specialist

About Us

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.

With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.

About the Role

We are seeking a proactive and analytically strong CRM Specialist to drive the execution, optimization, and measurement of our core user operations and outreach strategies. Reporting to the CRM Lead, you will be responsible for the hands-on deployment, monitoring, and iterative improvement of multi-channel campaigns designed to manage the user lifecycle, boost engagement, and drive user reactivation. This role requires a blend of hands-on platform execution, data-driven decision-making, and strong collaboration skills.

Key Responsibilities

• Deployment & Configuration: Independently execute, configure, and maintain automated and ad-hoc user outreach campaigns, taking direct responsibility for optimizing call-back touchpoints, incentive mechanics, and overall recall rates within assigned segments.
• Optimization & Iteration: Analyze campaign data to identify performance gaps and provide data-backed recommendations to the CRM Lead for optimizing segmentation, content, timing, and channel mix
• Data Reporting: Track, monitor, and compile regular reports on campaign effectiveness, focusing on key metrics such as reach, open rates, conversion rates, and user recall rates
• Documentation: Create and maintain documentation for campaign setups, processes, and operational best practices to ensure team efficiency and scalability
• Tool & Data Integrity: Assist in maintaining the health and accuracy of the CRM platform, ensuring that user data is properly integrated and segmented for targeting purposes
• Cross-Functional Alignment: Work closely with the marketing, product, and technology teams to ensure campaign execution aligns with overall business goals and product releases

Qualifications & Requirements

• 3+ years of working experience in user operations and user outreach and/or CRM management, with proven track record building automated outreach systems and implementing user reactivation strategies
• Practical experience in configuring and executing campaigns within any major CRM or Marketing Automation platform (e.g., Braze, HubSpot, Salesforce Marketing Cloud, etc.)
• Solid understanding of user segmentation logic, digital communication best practices, and the technical requirements for multi-channel outreach
• Demonstrated ability to work with campaign data, analyze performance metrics, and translate observations into execution improvements
• Excellent attention to detail, strong organizational skills, and the proven ability to communicate effectively and collaborate with technical and non-technical stakeholders
• Proactive, driven, highly resilient, and committed to continuous learning in the fast-evolving user engagement and CRM landscape