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lionsbot international

CRM Operation Manager

lionsbot international
Singapore
8-10 Years
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Job Description

CRM Operations Manager

Key Responsibilities

CRM Governance & Lifecycle Management

  • Own HubSpot as the system of record across Marketing, ISR, and Sales
  • Govern end-to-end lifecycle management (Lead MQL SAL SQL Opportunity Closed)
  • Enforce CRM data standards, field definitions, stage rules, and CRM etiquette
  • Ensure accurate lead status, routing, scoring, and handoff between Marketing, ISR, and Sales
  • Monitor and manage MQL and SAL aging to maintain agreed SLAs and healthy lead velocity

Sales CRM Operations & Executive Reporting

  • Support CRM sales operations including deal stages, pipeline structure, and data integrity
  • Partner with Regional Sales Directors to ensure pipeline accuracy and CRM discipline
  • Build and maintain executive dashboards covering:
    • Pipeline coverage, velocity, and conversion rates
    • Funnel performance and risk indicators
  • Provide reliable, executive-ready CRM insights used in sales and leadership reviews
  • Investigate and explain pipeline and performance variances in a timely manner
Marketing Automation & Email Operations

  • Execute HubSpot marketing and sales automation operations, including:
    • Email scheduling and QA
    • Workflow and trigger management
    • Lead uploads, imports, and housekeeping
  • Support campaign and nurture execution with zero operational errors
  • QA all automations to ensure no impact on customer experience or sales follow-up
Data Quality & Lead Enrichment

  • Maintain high CRM data hygiene through regular audits, deduplication, and validation
  • Leverage lead enrichment tools to enrich lead, contact, account, and deal data
  • Ensure data completeness to support segmentation, reporting, attribution, and forecasting
  • Proactively identify data gaps and implement permanent fixes

Reporting & Dashboards

  • Build, maintain, and enhance dashboards tracking:
    • Lead lifecycle performance
    • MQL, SAL, SQL, and sales pipeline metrics
    • Funnel velocity, aging, and bottlenecks
  • Ensure dashboards are trusted and consistently used by Marketing, Sales, and leadership
  • Translate CRM data into clear, actionable insights
Cross-Functional Collaboration

  • Act as the neutral CRM authority across Marketing, ISR, and Sales
  • Serve as the operational point of contact for CRM, data, and lifecycle issues
  • Partner closely with Marketing, ISR, Sales, and Regional Sales Directors
  • Proactively identify risks, gaps, and opportunities for process and governance improvement

Required

Qualifications & Experience

  • Bachelor's degree in Marketing, Information Systems, Business, or equivalent experience
  • 8+ years of experience in:
    • CRM operations or marketing operations
    • CRM management and lifecycle governance
    • Marketing and/or sales automation
  • Proven expertise with HubSpot CRM (Mandatory)
  • Strong attention to detail and high process discipline
  • Comfortable working with dashboards, reporting, and operational metrics
  • Clear written and verbal communication skills
Nice to Have

  • Experience working with integrated systems including:
    • PRM
    • Lead enrichment and data deduplication tools
  • Prior exposure to global or regional sales and marketing teams
What Success Looks Like

  • HubSpot is trusted as the single source of truth across Sales and Marketing
  • ISRs and Sales receive clean, timely, and actionable leads and pipeline data
  • Executive dashboards are actively used in leadership and sales reviews
  • CRM data hygiene and etiquette are consistently followed across regions
  • Lead and pipeline velocity improve due to reduced leakage and aging
  • Marketing and Sales can scale without breaking CRM operations

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Crm Operations
Employment Type:
Full time

Job ID: 145248747

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Last Updated: 31-03-2026 08:57:16 PM
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