About Us
The Loud Clan is a boutique marketing agency with a niche in the financial space.
Made up of a team of marketing specialists, we offer digital advertising and marketing consultancy services with a single goal to amplify our customer's products and campaigns. Together, our voices and individual strengths turn everyday conversations into successful marketing initiatives.
About The Role
We are looking for a CRM Lead - Global Marketing to architect and oversee the end-to-end user operations and outreach journey. In this pivotal leadership role, you will align global outreach strategies with the company's commercial and growth objectives, fostering a culture of operational excellence.
As the strategic head of this function, you will mentor a high-performing team to build sophisticated automated systems and robust reactivation frameworks, leveraging deep insights into user behavior to maximize lifetime value (LTV) and long-term engagement.
Core Responsibilities
- Strategic Vision & Implementation: Define the global roadmap for user operations. You will translate business goals into actionable outreach strategies, establishing the standards for automated reactivation and ensuring seamless adoption across the organization.
- System Architecture & Automation: Spearhead the design of an omni-channel automated ecosystem (Email, SMS, Push, Social). You will partner with technical teams to automate the configuration, execution, and monitoring of touchpoints to drive global efficiency.
- Reactivation Framework Design: Develop sophisticated, data-driven strategies for inactive and churned segments. You will engineer high-conversion call-back touchpoints, bespoke incentive programs, and localized content to consistently improve retention rates.
- Team Leadership & Mentorship: Direct and develop the CRM team, clarifying core objectives and establishing streamlined collaboration workflows. You will be responsible for elevating the team's technical capabilities through continuous coaching and skills training.
- Data-Driven Governance: Build a comprehensive monitoring system to evaluate reach and conversion effectiveness. You will transform raw data into behavioral patterns, using these insights to refine operational tactics and outreach precision.
- Cross-Functional Orchestration: Serve as the primary liaison between Marketing, Product, and Technology. You will drive the optimization of internal reach tools and ensure the integrity of user data integration to support global strategies.
What We're Looking For
- Experience: Extensive seniority in large-scale user operations or CRM management, with a documented history of building global automated systems and high-impact reactivation mechanisms.
- Technical Mastery: Deep expertise in lifecycle management logic and a command of automated marketing stacks, including the nuances and best practices of various digital outreach channels.
- Analytical Prowess: Superior data analysis skills with the ability to turn market trends and user needs into iterative, high-performing strategies.
- Leadership & Influence: Proven success in managing teams and navigating complex stakeholder environments. You are an expert at aligning cross-departmental goals to achieve collective success.
- Professional Attributes: Highly resilient and goal-oriented, with an innovative mindset and a persistent curiosity regarding the future of the CRM and user engagement landscape.
