Our client is a FMCG MNC, one of the leading players in the sector. Due to business needs, they are now recruiting a CRM Executiveto be part of their team for ongoing transformation projects. They are located in the Central - easily accessible.
Duties of CRM Executive:
- Plan and execute membership campaigns and marketing automations to drive acquisition, retention, repeat purchases, and reactivation
- Develop engaging, channel-appropriate content across EDM, SMS, and other CRM platforms
- Manage end-to-end campaign execution, including segmentation, data extraction, deployment, and performance tracking
- Monitor and analyse campaign results conduct A/B testing to optimise content, timing, and effectiveness
- Leverage CRM systems to deliver personalised and dynamic customer communications
- Collaborate with internal stakeholders to enhance customer engagement and resolve membership-related feedback
- Support ad-hoc projects as assigned
Requirements:
- Diploma or degree in any discipline
- Min 1 year of CRM experience in FMCG industry
Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume / cv.
We regret that only shortlisted candidate will be notified.
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