- Setup and QA CRM campaigns in MoEngage - audience segments, message content, send schedules, and A/B tests
- Apply logic and creativity to how campaigns are structured - thinking through audience conditions, message framing, and offer mechanics to drive the user behaviour we're after, not just executing briefs as given
- Manage coupon creation and distribution workflows, including validity rules and redemption tracking
- Monitor live campaigns and flag anomalies in open rates, click-throughs, and redemption performance
- Maintain campaign logs and tagging records so reporting stays clean and consistent
- Support journey and trigger builds - enrollment conditions, wait steps, branchlogic
- Coordinate content and assets between internal stakeholders and the development team for campaign launches
- Pull,reconcile, and interpret campaign performance data - not just compiling numbers, but identifying what's working, what isn't, and why
- Build and maintain simple tracking sheets that give the team a clear view of campaign status, segment sizes, and results over time
Job Requirements
. Studying or recently graduated in Marketing, Communications, Business, or a related field
. Detail-oriented - you catch errors before they go live, not after
. Comfortable with data and logic - can work with a performance dataset, draw basic conclusions, and understand why a segment condition produces the audience it does
. Organised enough to manage multiple campaigns with different timelines simultaneously
. Can write clearly and concisely - good enough to draft push notification copy or a short email without it needing a full rewrite
