CRM & Consumer Data Manager, South East Asia & Agents Asia Pacific

The role:

At Clarins, CRM is at the heart of how we build meaningful, long-term relationships with our consumers. As CRM & Consumer Data Manager, you will drive the CRM strategy across Southeast Asia and APAC distributor markets, leveraging consumer data to deliver personalized, omnichannel experiences that enhance customer engagement, retention, and lifetime value.

You will partner closely with regional and local teams across Marketing, E-Commerce, Sales, Loyalty, and Communications to translate data insights into impactful campaigns and customer journeys, supporting the acceleration of our Direct-to-Consumer (DTC) strategy.

What you'll do:

Retail CRM Strategy & Customer Lifecycle Management

• Develop and execute CRM strategies to drive customer acquisition, retention, and reactivation across markets.
• Design and manage end-to-end customer journeys and lifecycle programs aligned with brand and commercial priorities.
• Ensure omnichannel consistency across CRM touchpoints (Email, SMS, Clienteling tools).

Consumer Data Analytics & Insights

• Analyse customer data and campaign performance to generate actionable insights.
• Track key CRM KPIs and provide regular reporting to support business decisions.
• Translate data into recommendations to improve engagement, conversion, and customer lifetime value.

Campaign Management & Optimization

• Plan and execute CRM campaigns supporting product launches and key brand moments.
• Manage agencies and campaign execution to ensure timely, high-quality delivery.
• Drive A/B testing and continuous optimization to improve performance and ROI.

CRM Projects & Cross-functional Collaboration

• Support regional CRM initiatives including segmentation, loyalty programs, and customer journey enhancements.
• Collaborate with internal stakeholders to align CRM strategies with marketing and commercial plans.
• Lead local initiatives related to data integration and customer profiling.

Data Governance & Quality

• Ensure high standards of data accuracy, governance, and compliance with data protection regulations (e.g. PDPA).
• Maintain structured and reliable customer databases to support CRM effectiveness.

What you have:

Experience

• 5+ years of experience in CRM, marketing, or consumer data analytics, preferably in beauty, retail, or FMCG
• Strong experience in campaign management and customer lifecycle strategy

Technical & Analytical Skills

• Proficiency in CRM and marketing automation tools (e.g. Adobe Campaign or similar)
• Strong analytical skills with experience in Excel and BI tools (Power BI, Tableau, etc.)
• Familiarity with segmentation, personalization, and customer journey mapping

Stakeholder Management

• Strong communication skills with the ability to translate data into business insights
• Collaborative mindset with experience working across multiple teams and markets

We have:

• Over 72 years of expertise in beauty and spa, with the Clarins and myBlend brands
• Unique products and innovative services
• A commitment to Social & Environmental Responsibility embedded in our raison dêtre
• A caring and inclusive corporate culture
• Development and training opportunities
• Attractive compensation and benefits
• A flexible work environment, with up to 1 day of remote working per week

If you have a curious mind, a thirst to go further, and the drive to boldly take on new challenges, join us.

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose making life more beautiful, passing on a more beautiful planet, is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of Caring for people, caring for the planet we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes World's Best Employers 2024, Forbes World's Best Employers 2024 for Women.

To learn more about our group and our commitments to people, visit www.groupeclarins.com.

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best

work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).