About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Role Overview
The Creative Technologist, increasingly functioning under the emerging title of AI Producer, serves as the high-velocity execution engine of the modern creative process. Operating at the intersection of artistic vision and complex software , you will act as a highly autonomous, trusted, technical and creative leader who elevates the work of the whole team. You will bring abstract, conceptual ideas to immediate life by rapidly building functional prototypes and generating high-fidelity visual and auditory assets utilizing the latest suite of emerging generative technologies. You will operate as the indispensable, highly fluent translator bridging the traditionally subjective creative department and the highly objective software engineering divisions.
Responsibilities
- Strategic Leadership & Brief Translation: Translate briefs and provide senior team leaders with a formal proposal outlining technical and/or creative approaches. Assume a leading role in Gen AI projects, bringing the best out of less experienced technical or creative team members, and senior leadership.
- Rapid Generation & Iteration: Act as a rapid generator, producing countless AI-driven variations of creative assets in real-time to fuel the live testing sprints. Meticulously manage the complex prompt engineering process, iteratively refining the generated outputs based on immediate performance feedback.
- Proactive R&D & Prototyping: Drive proactive R&D for emerging technologies in order to upskill the team as a whole. Rigorously evaluate how volatile tools can be safely and reliably fitted into real-world commercial creative workflows without compromising strict corporate brand standards or triggering copyright violations.
- Workflow Automation & Blueprinting: Develop new technical and/or creative pipelines for work with emerging technologies or new AI models. Develop lightweight digital tools, customized automated templates, and secure platform integrations that seamlessly package highly complex generative capabilities into safe, accessible formats that can be easily utilized by non-technical Business As Usual team members.
- Mentorship & Representation: Represent the work of a multi-disciplined project team to internal and client audiences , presenting work, capabilities and/or thought leadership to senior levels of agency leadership. Provide leadership support to projects by supervising, mentoring and project oversight for less experienced Creative Technologists.
Desired Skills And Experiences
- 5+ years bridging traditional creative production, digital design, and strict project management.
- Expertise with generative AI models such that a leading role in Gen AI projects can be assumed.
- Advanced skills in multiple technical areas, for example, Python/APIs, Unreal/Blueprints/UEFN/Verse, Omniverse/Extensions, creative coding, interaction design, electronics AND/OR world building, digital illustration, 3D modelling.
- Proven experience with JSON formatting and crafting highly complex prompts for AIGC (Artificial Intelligence Generated Content), specifically focused on the net-new generation of creative assets.
- Hands-on experience designing, deploying, and operating agentic workflows to autonomously scale and refine creative outputs.
- Solid understanding of traditional industry-standard visual effects, animation, and post-production software, such as the Adobe Creative Suite, Nuke, and Maya, allowing for necessary light compositing, color correction, and format adaptations of raw AI-generated assets.
- Deep, working understanding of modern copyright law, data and intellectual property usage policies, and accessibility standards.
Key Competencies
- Highly Autonomous Leader: Delivering high quality work with minimal or no senior oversight. Working effectively with producers/PMs to plan and scope deadlines on a project.
- Generative Asset Production: Masterful prompt engineering and the ability to steer AI outputs to match precise art direction and brand guidelines.
- Technical Translator: Good communication skills with other teams: ability to explain technical and/or creative approaches to colleagues of various other disciplines (creative, project management, account management, resourcing, strategy), understanding the needs of each.
Design-Oriented Systems Thinking: Blend of high-end artistic sensibility and deep, programmatic technical curiosity. Ability to find and fix problems, troubleshoot and diagnose issues in many areas of a technical/creative pipeline.
Why work here:
At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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