We're looking for a creative thinker with a strong instinct for performance-driven content to develop scroll-stopping ideas for mobile game advertising.
This role is not focused on video editing or production. Our creative pipelines, including AI-powered tools, support the execution process. Your focus will be on the thinking: coming up with compelling concepts, hooks, narratives, and creative angles that make people stop scrolling — and ultimately drive installs and conversions.
If you naturally think in ad ideas, creative variations, and ways to turn a game feature into a compelling story, we'd love to hear from you.
What You'll Do
- Generate a high volume of creative concepts and ideas for short-form mobile game ads
- Develop strong first 3-second hooks designed to capture attention and drive engagement
- Translate gameplay features and mechanics into simple, compelling ad concepts
- Develop creative angles, narratives, scripts, and briefs for production
- Explore multiple creative variations around successful concepts and winning angles
- Analyze trends, competitor creatives, audience behavior, and campaign performance to identify new opportunities
- Work closely with User Acquisition (UA), Creative, and Marketing teams to test, iterate, and scale high-performing ideas
- Continuously experiment with new formats, storytelling approaches, and creative trends
What We're Looking For
- Strong creative instincts with a performance mindset — able to generate multiple ideas quickly while thinking about installs, conversions, and user acquisition outcomes
- A strong understanding of short-form content, attention mechanics, and what makes users stop scrolling
- Ability to turn game features and mechanics into audience-first stories and compelling ad narratives
- Familiarity with TikTok-style, UGC, and performance-driven creative formats
- Naturally curious, trend-aware, and constantly looking for new creative angles
Nice to Have
- Strong interest in mobile games, with an understanding of player motivations, game mechanics, and gameplay loops
- Previous experience in mobile gaming, advertising, User Acquisition, or performance marketing
- Understanding of common mobile game advertising angles such as fail/win, challenge, progression, UGC, problem/solution, story-driven, and curiosity-driven concepts
- Experience developing ad concepts, scripts, creative briefs, or short-form content
What Success Looks Like
- This role is about balancing volume, creativity, and performance. We're looking for someone who can consistently generate strong ideas at speed and think beyond a single concept. You should be comfortable saying: Here are 10 different ways we could sell this feature.
- Ultimately, success is measured not simply by views or impressions, but by how well your creative ideas translate into installs, conversions, and scalable performance.
How to Apply
A portfolio is optional, but strongly encouraged:
- Ad concepts, scripts, or creative ideas
- Creative briefs or campaign concepts
- Rough drafts, storyboards, or early-stage thinking — polished production is not required
- Personal content, such as YouTube, TikTok, or other short-form content
- Examples of campaigns or creatives you've worked on
We care most about how you think, how you generate ideas, and how you approach creative problem-solving — not just how polished your final outputs look.
