Creative Head at Wonderland Botanicals

Responsibilities:

Team Development

• Provide creative guidance for the team with regards to corporate assignments.
• Provide floristry skills-based training for the team.
• Mentorship and coaching for the florists - including presentation of creative solutions.
• Develop learning and exposure opportunities for the floristry team in collaboration with overseas florists or other collaborating artists.
• Oversee team staffing & participate in hiring.

Production

• Offer additional support during high volume periods - checking floral choices, completed orders and assisting with hands on production for more complex arrangements.
• Oversee and manage production team spend (budget).
• Oversee floral product range and ensure it meets market trends and revenue expectations.
• Oversee pricing proposals for all evergreen floral products and bespoke proposals evergreen website products to be discussed with MD.

Creative

• Provide insights on floristry trends and developments globally.
• Oversee creation of moodboards and proposals for client requests (for corporate events, corporate gifting or one-off orders) or contract work (THG, Nana & Bird, other ad hoc proposals).
• Guard the unique design philosophy and aesthetic of the brand through the work of the florists.

Press and Marketing

• Represent the brand as our floral expert for marketing or press purposes.
• Oversee any floristry related (domain expert) content for marketing or press purposes.
• Develop floristry related ideas to encourage and develop the WB florist community (e.g. flower potluck).