Creative Head at Wonderland Botanicals

5-7 years
36000 - 42000 SGD
1 Applied
Job Description


Team Development

  • Provide creative guidance for the team with regards to corporate assignments.
  • Provide floristry skills-based training for the team.
  • Mentorship and coaching for the florists - including presentation of creative solutions.
  • Develop learning and exposure opportunities for the floristry team in collaboration with overseas florists or other collaborating artists.
  • Oversee team staffing & participate in hiring.


  • Offer additional support during high volume periods - checking floral choices, completed orders and assisting with hands on production for more complex arrangements.
  • Oversee and manage production team spend (budget).
  • Oversee floral product range and ensure it meets market trends and revenue expectations.
  • Oversee pricing proposals for all evergreen floral products and bespoke proposals evergreen website products to be discussed with MD.


  • Provide insights on floristry trends and developments globally.
  • Oversee creation of moodboards and proposals for client requests (for corporate events, corporate gifting or one-off orders) or contract work (THG, Nana & Bird, other ad hoc proposals).
  • Guard the unique design philosophy and aesthetic of the brand through the work of the florists.

Press and Marketing

  • Represent the brand as our floral expert for marketing or press purposes.
  • Oversee any floristry related (domain expert) content for marketing or press purposes.
  • Develop floristry related ideas to encourage and develop the WB florist community (e.g. flower potluck).

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