3-month initial contract, hybrid role with a leading social media US MNC in Singapore.
Key Responsibilities
- Develops and leads creative concepts for ongoing marketing campaigns, ensuring alignment with business objectives and brand strategy
- Excels in the ability to ideate, develop, and refine campaign ideas
- Leverages historical campaign performance and trends to inform future creative decisions
- Works with AI and GenAI tools for creative ideation and production
- Provides constructive guidance to external agencies and cross-functional teams to ensure high-quality creative output across on- and off-platform deliverables such as digital ads, websites, sales enablement materials
- Leads regular creative reviews and presentations to internal stakeholders, including senior leadership
- Sets the creative inputs across creative testing plans to optimize creative
- Fosters strong relationships with cross-functional teams and partners to ensure seamless collaboration and effective communication
- Designs and develops visual concepts, including typography, color palette, and imagery, to support campaign messaging and branding
- Creates design assets, such as graphics, icons, and illustrations, to enhance campaign visuals
- Stays up-to-date with industry trends, emerging technologies, and best practices in advertising and marketing and implements relevant insights on the work
Software Proficiencies
- Figma
- GenAI tools
- Adobe Creative Suite including Firefly
- After Effects
Requirements
- 7+ years of work experience as a Creative Director in advertising or marketing or lead in a creative/design related occupation
- Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience
- Experience with AI and generative AI tools used for creative ideation and production
- Experience in working on regional work in SEA and China.
- Portfolio that showcases ability to develop innovative, concept-driven campaigns that drive results, a mastery of art direction, and design principles
- Excellent communication, presentation, and interpersonal skills
- Strong understanding of the B2B marketing landscape and advertising tools
- Ability to collaborate effectively with external agencies and cross-functional teams
- Strong problem-solving skills and ability to think strategically
- Energized by working in a fast-paced environment
UEN: 199700895N
EA License Number: 16S8070
