Creative Designer & Performance Creative Strategist

Vin's Automotive Group is looking for a Creative Designer& Performance Creative Strategist who can create high-quality,high-performing creative assets for both organic and paid marketing channels.

This is not a traditional graphic design role.

We are looking for someone who can combine design taste,content instincts, marketing thinking, and performance creative strategy. Theideal candidate should be able to understand what makes people stop scrolling,click, enquire, visit a showroom, and eventually buy or lease a car.

You will work closely with the Marketing, Branding, Sales,and Commercial teams to develop creatives across Meta ads, social media,websites, landing pages, showroom campaigns, car launches, roadshows, EDMs,brochures, and digital campaigns.

The right person should be strong in visual design, but alsocurious about performance:

Which creative gets more leads Which hook performs betterWhich offer is clearer Which visual angle drives better enquiry quality

This role is suitable for someone who wants to grow beyonddesign execution into creative strategy, content marketing, performancemarketing, and brand-building within a fast-growing automotive group.

Key Responsibilities

1. Performance Creative & Paid Ads

Create high-performing static and video creatives for Metaads, Google Display, TikTok, YouTube Shorts, and other paid channels.

Develop multiple creative variations for A/B testing,including different hooks, headlines, visuals, formats, offers, andcalls-to-action.

Translate campaign objectives into creative assets thatdrive enquiries, leads, showroom visits, test drives, and sales.

Work with the marketing team to understand campaignperformance and improve future creatives based on data.

Build ad creatives for different customer segments, such asEV buyers, family car buyers, used car buyers, rental customers, fleetcustomers, and luxury car buyers.

Create thumb-stopping visuals and copy-led creatives thatare clear, persuasive, and conversion-focused.

Study competitor ads and automotive creative trends toidentify winning angles and creative opportunities.

2. Organic Social Media Creative

Design and conceptualise content for Instagram, Facebook,TikTok, LinkedIn, YouTube Shorts, and other organic channels.

Create visual concepts for car walkarounds, showroomcontent, customer handovers, EV education, car comparisons, testimonials,promotions, and automotive lifestyle content.

Work with content creators, videographers, photographers,and marketing executives to turn ideas into social-first creative assets.

Develop content formats that can be repeated and scaledacross Vin's business units.

Help improve the visual identity and consistency of Vin'ssocial media presence.

3. Creative Strategy & Campaign Concept Development

Develop campaign creative concepts for car launches,roadshows, seasonal promotions, showroom activations, and tactical salescampaigns.

Create campaign key visuals, messaging angles, designsystems, and content adaptations.

Translate business goals into creative directions that arecommercially effective.

Work with sales and marketing teams to understand customerobjections, FAQs, and buying triggers, then turn them into creative content.

Contribute ideas for offers, hooks, ad angles, landingpages, and content themes.

Help build a creative testing system across paid and organiccampaigns.

4. Brand, Design & Marketing Collaterals

Maintain brand consistency across all marketing andcommunication materials.

Design brochures, flyers, posters, showroom banners, digitalads, EDMs, newsletters, sales decks, and event materials.

Support design requirements for showroom visuals, events,roadshows, promotions, and car launch activities.

Create polished, professional, and commercially usefulassets for internal and external stakeholders.

Ensure all creative materials are visually strong, on-brand,and aligned with campaign objectives.

5. Website, Landing Page & Conversion Design

Support website, landing page, and UI/UX design requirementsfor Vin's digital platforms.

Design landing page sections that improve clarity, trust,enquiry intent, and conversion.

Work with the marketing team to create campaign-specificlanding pages and lead-generation pages.

Improve the design quality of digital touchpoints across thecustomer journey.

6. Creative Operations & Collaboration

Manage multiple creative projects while ensuring quality andtimely delivery.

Work closely with internal stakeholders including Marketing,Branding, Sales, Leasing, Insurance, and Commercial teams.

Collaborate with photographers, videographers, freelancers,agencies, printers, and production vendors where required.

Organise creative files, templates, campaign assets, anddesign systems for easier reuse.

Stay updated with design trends, social media trends,automotive content trends, and performance creative best practices.

Requirements

Diploma or Degree in Graphic Design, Visual Communications,Multimedia Design, Marketing, Advertising, or related field.

Proven experience as a Creative Designer, Graphic Designer,Performance Creative Designer, Social Media Designer, Campaign Designer, orsimilar role.

Strong portfolio showcasing digital campaigns, social mediacreatives, paid ads, branding, campaign visuals, and marketing design work.

Proficient in Adobe Illustrator, Photoshop, InDesign, Canva,Figma, or other relevant design tools.

Good sense of layout, typography, colour, branding,composition, and visual hierarchy.

Able to create both polished brand assets andfast-turnaround performance creatives.

Strong understanding of social media formats, especiallyMeta, TikTok, Instagram Reels, YouTube Shorts, and display ads.

Able to think beyond design execution and contributecreative ideas, campaign angles, hooks, and messaging.

Comfortable working in a fast-paced, performance-drivenmarketing environment.

Good communication skills and ability to work withmarketing, sales, and commercial teams.

Able to manage multiple projects and deadlinesindependently.

Strong Advantage

You will stand out if you have experience in any of thefollowing:

Performance creative for Meta ads, TikTok ads, YouTube ads,or lead-generation campaigns

Automotive, retail, lifestyle, property, events, F&B,luxury, or agency environment

Social media content creation

Video editing or motion graphics

CapCut, Premiere Pro, After Effects, Final Cut Pro, orsimilar tools

UI/UX design, landing page design, or Figma

Copywriting, hooks, headlines, captions, or ad messaging

Photography or art direction

Designing for sales campaigns, promotions, launches, orroadshows

Interest in cars, EVs, mobility, or automotive lifestyle

What Success Looks Like

In this role, success is not just about creating nicedesigns.

Success means:

Your creatives help generate more qualified leads.

Your ads improve click-through rates and enquiry rates.

Your social content gets stronger engagement.

Your campaign visuals make offers easier to understand.

Your landing pages and digital assets improve customertrust.

Your creative ideas help sales teams explain cars better.

Your designs strengthen Vin's brand across multiple businessunits.

You build repeatable creative formats that can scale.

What You Will Work On

You may work on creative projects such as:

EV launch campaigns

Dongfeng, Seres, used car, rental, and leasing campaigns

Meta ad creatives for lead generation

TikTok and Instagram content formats

Car comparison creatives

Customer handover templates

Showroom event materials

Roadshow campaign assets

Automotive lifestyle creatives

Sales promotion visuals

Test drive campaign creatives

Landing page designs

EDMs and WhatsApp marketing assets

Sales presentation decks

Brand templates and design systems

Working Hours

Monday to Friday: 8.45am to 5.45pm

Alternate Saturdays: 8.45am to 12.45pm

Work Week: 5.25 days, alternate Saturday off

Salary Range

$3,500 to $5,000, depending on experience, portfolio, andperformance creative capability.

For stronger candidates with proven experience inperformance marketing creatives, paid ads, social content, motion graphics,UI/UX, automotive, retail, or agency work, salary can be reviewed accordingly.

Why Join Vin's Automotive Group

This is a strong opportunity for someone who wants to movebeyond traditional design work and become a more complete creative strategist.

At Vin's, you will get exposure to:

Automotive sales and marketing

EV growth in Singapore

Paid performance campaigns

Organic social content

Brand building

Retail and showroom marketing

Customer journey design

Real commercial outcomes

You will not just be designing assets in isolation.

You will see how creative work influences leads, enquiries,showroom visits, and sales.

Application Instructions

Please submit:

Your CV to [Confidential Information]

Portfolio link

3 examples of digital or campaign creatives you are proud of

1 example of a paid ad, social post, or campaign you thinkperformed well and why

Expected salary

Earliest start date

Subject line:

Creative Designer & Performance Creative Strategist -[Your Name]

Screening Questions

How many years of experience do you have as a CreativeDesigner, Graphic Designer, or Performance Creative Designer

Please share your design portfolio link.

Which design tools are you proficient in

Do you have experience creating paid ad creatives for Meta,TikTok, Google, YouTube, or other platforms

Do you have experience designing organic social mediacontent for Instagram, Facebook, TikTok, LinkedIn, or YouTube Shorts

Can you share one campaign or creative asset you worked onthat performed well Why do you think it worked

Are you comfortable creating multiple creative variationsfor A/B testing

Do you have experience writing hooks, headlines, captions,or ad copy

Do you have experience in video editing, motion graphics, orshort-form content creation

Do you have experience with landing page, website, or UI/UXdesign

Do you have experience working in automotive, retail,lifestyle, events, luxury, F&B, property, or agency environments

Are you interested in cars, EVs, or automotive lifestyle

Are you comfortable working closely with sales and marketingteams to understand customer objections and turn them into creatives

Are you comfortable working in an office-based role with alternate Saturdays

What is your expected salary

When are you available to start work