Job Title: Creative Designer
Job Description
We are looking for a creative and detail-oriented Creative Designer to join our User Growth team. You will be responsible for designing and producing high-quality video and image creatives for mobile game advertisements across platforms such as Facebook Ads, Google Ads, TikTok Ads, and other mobile advertising channels.
This role is suitable for designers with solid hands-on creative production experience who can independently complete clearly defined creative tasks, collaborate effectively with cross-functional teams, and continuously improve creative performance based on campaign data and user insights. You will also be expected to actively use AI production tools to improve creative ideation, asset generation, video production efficiency, and creative testing speed.
Key Responsibilities
- Design and produce high-quality video and image creatives for mobile game advertisements optimized for Facebook Ads, Google Ads, TikTok Ads, and other platforms.
- Use AI production tools such as Google Veo, Nano Banana, Midjourney, ElevenLabs, ChatGPT, and other emerging tools to support creative ideation, image generation, video generation, storyboarding, editing, localization, and creative iteration.
- Collaborate closely with the User Growth team to understand campaign objectives, target users, creative testing plans, and performance feedback.
- Translate campaign briefs, user insights, market trends, and creative references into compelling visual assets that can drive user acquisition and engagement.
- Actively participate in brainstorming sessions and contribute fresh concepts, visual references, AI-generated ideas, and creative approaches.
- Conduct creative iterations based on A/B testing results and performance data such as CTR, IPM, CVR, CPI, ROAS, and retention.
- Manage multiple creative projects efficiently and ensure timely delivery of all assigned assets.
- Guide interns, new joiners, or junior designers when needed on design execution, AI tool usage, asset preparation, and workflow standards.
Qualifications
- A diploma or degree in Graphic Design, Multimedia Design, Visual Communication, Animation, Digital Media, or a related field.
- More than 2 years of relevant design experience is preferred.
- A strong portfolio demonstrating visual storytelling and design skills, including both video and image content.
- Proficiency in Adobe Creative Suite, especially After Effects, Premiere Pro, Photoshop, and Illustrator.
- Strong ability to create motion graphics, visual effects, short-form video edits, and mobile game advertising creatives.
- Hands-on experience and strong interest in using AI creative production tools such as Google Veo, Nano Banana, Midjourney, ChatGPT, or similar tools.
Nice to have:
- Good understanding of mobile gaming, digital advertising, social media content, and what visually engages game players.
- Strong attention to detail and the ability to manage feedback and revisions constructively.
- Enthusiasm for mobile gaming and willingness to stay updated on trends in game marketing, advertising, short-form video content, and AI-powered creative production.
- Experience with mobile game ads, performance marketing creatives, animation, motion design, AI-assisted creative workflows, or localized ad production is highly desirable.
Company Description
Higogame is a trailblazer in the mobile gaming and entertainment industry. Since our inception in late 2020, we have been dedicated to transforming the gaming landscape in Southeast Asia and beyond, delivering innovative and immersive experiences that engage millions of players around the globe.
- Our revenue has seen remarkable growth year after year, with operations extending across multiple regions worldwide.
- In just three years, we've risen to become one of the top two games of our kind in the local market.
- We proudly serve around 2 million active users daily and have a total monthly active user base of 5 million worldwide.
- Our team consists of over 200 talented employees, including a robust R&D division of more than 100 experts.
- We offer exceptional career development opportunities and foster a multinational culture that empowers everyone to reach their full potential.
Join us as we continue to push the boundaries of mobile gaming!
