Corporate Communication (Central | $4000)

Responsibility

• Social Media Management(Design, build and maintain social media presence)
• Conceptualise, design and layout marketing collaterals including offline and online content
• Manage TUM Asia's social media channels and provide timely replies to enquiries and messages coming through these platforms
• Digital marketing support and implement Integrated Marketing Campaign strategies for go-to-market
• Custodian of lead database to ensure leads generated on website, digital marketing and/or other platforms are synchronised on one single CRM platform
• To nurture leads generated from digital marketing campaigns through email marketing - create email drips to effectively interest and engage target audience
• Update information on website and ensure information on website is factually correct
• To adhere to SEO best practices by ensuring Headers, Titles, and Content comprises important keywords and are searchable on search engines
• Execute all digital marketing campaigns including SEO / SEM, email marketing, Google Ads, Facebook Advertising, etc. in key target markets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Provide event support (i.e. media events and/or graduation ceremonies) by taking photographs, overseeing and managing events where necessary
• Provide administrative support by organising and archiving visual assets, maintain image library, and necessary procurement documentation to facilitate the smooth administrative function of the department.
• Assist with team's budget and invoice management

• Minimum Diploma or Degree in marketing field
• 1-3 year(s) of experience in corporate marketing field
• No experience are welcome to apply
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Indesign, Premier Pro, After Effects and Acrobat)