Job Description
Responsibilities
About the team
The brand team within TikTok Shop's Integrated Marketing Campaigns Team brings together expertise across brand strategy, digital marketing, content creation, media planning, and data analytics. By integrating multiple channels - including social media, paid advertising, public relations, partnerships, and on-ground activations - we deliver cohesive campaigns that create meaningful and measurable impact.
In this role, you will lead the end-to-end planning and execution of livestream and video campaign initiatives for TikTok Shop Singapore, driving content supply, creator participation, and GMV growth across major ecommerce campaigns.
Responsibilities
- Lead the planning and execution of livestream and video campaign mechanics, including key livestream programmes, video incentive initiatives, and ranking competitions, to maximise content supply and GMV during major ecommerce campaigns.
- Develop campaign strategies in close partnership with seller account managers, creator managers, and cross-functional stakeholders to drive merchant and creator participation, ensuring strong campaign participation and commercial impact.
- Manage campaign operations end-to-end, including planning, execution, stakeholder alignment, issue resolution, and delivery against campaign milestones
- Monitor livestream and video performance throughout the campaign lifecycle, analyse key performance metrics, identify growth opportunities, and translate insights into actionable recommendations to optimise future campaign strategies.
- Continuously review operational processes to improve execution efficiency and maximise business outcomes
Qualifications
Minimum Qualification(s)
- Bachelor's Degree in marketing, communications or business admin or related field
- Independent and self-motivated, demonstrating a strong sense of ownership for projects.
- Attention to detail is a must.
- Strong stakeholder and project management skills, with a proven track record in delivering cross-functional projects.
Preferred Qualification(s)
- Prior experience in ecommerce is preferred.
- Experience in livestream operations would be a bonus.
- Comfortable with numbers, possessing analytical and structured thinking abilities to derive data-driven insights.
- Ability to multitask and adapt quickly to changes.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
