Content Strategist

Evo Commerce owns a few CPG brands focusing on high quality supplements. We're currently operating in 10 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.

Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there's no need to break your bank to get the hair you want.

We're big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.

Find out more: www.withevo.com

Job Description

We're looking for a highly motivated and creative Content Strategist to join our expanding Evo Commerce team. In this role, you'll be responsible for end-to-end content strategy, development and execution. You will play the role of a strategist, creative and producer, as you conceptualise and produce content assets that are buzz-worthy and resonate with viewers across earned, owned and paid platforms, with the aim of driving business goals.

• Content Strategy, Ideation & Development - Planning a content calendar of evergreen and thematic creative assets with storylines targeted to drive traffic, engagement, generating conversions, retaining customers and building brand awareness. This includes ideation, scripting/storyboarding, and hands-on end-to-end video production (pre-production to post-production). This contributes to at least 80% of your key tasks.
• Internal & External Collaboration - Working with internal and external parties to deliver content assets that are coherent with our brand voice and strategy. You'll need to be resourceful in identifying and liaising with suitable content creators, talents and other relevant partners to be featured in our social media content. With the support of the creative team, you'll manage the post-production video editing to deliver finalised content on a regular basis.
• Content Optimisation & Budget Planning - Researching best practices from other brands that have launched similar campaigns and finding inspiration to continuously build evergreen and seasonal campaigns. Have the ability to track content performance (ie. boosting best performing content) and manage production budgets on a regular basis to ensure earned media value is maximised through these investments.

Job Requirements

• A degree, minimum 4 years of relevant work experience building content marketing campaigns and content (experience in consumer goods with beauty/lifestyle brands or creative/influencer agencies is a plus!)
• Creative in nature, generating ideas, concepts and video narratives. Required to flesh out video scripts, storyboards and interview questions
• Savvy with major social media channels including TikTok, Meta, Instagram, & YouTube (in order of priority)
• Experience with pre-production planning, video shoot and simple video editing
• Great people skills, thrives and innovates under challenging deadlines, especially in a startup environment
• Have good communication skills, both written and verbal
• Be truly collaborative and resourceful, able to work with internal and external stakeholders (physical or with remote teams) and work independently to source all content requirements