Independent and strategic thinking, able to conceptualise digital and social content strategies aimed at increasing engagement, strengthening brand positioning and driving measurable business outcomes
Develop content ideas and narratives that extend into gamified mechanics such as missions, rewards, tiers, challenges, spend-to-win concepts and interactive digital experiences
Translate campaign and loyalty concepts into platform-native content formats including teasers, explainer posts, gameplay walkthroughs, reward reveals and community driven participation content
Develop and manage structured content calendars across platforms, ensuring alignment with brand, campaign, CRM and gamification objectives
Design, refine and deploy AI prompts to generate captions, scripts, gameplay narratives, reward messaging and content variations efficiently while maintaining brand quality and tone
Leverage AI tools to accelerate content ideation, storytelling, mission naming, CTA testing and optimisation
Utilise or self-learn key social media and monitoring tools in the market including Facebook, Instagram, TikTok, LinkedIn, YouTube, XHS and emerging platforms, and recommend the right tools based on client objectives
Ensure that social and gamified content strategies support overall brand, loyalty and retention goals
Prepare weekly and monthly reports detailing key insights, participation performance, engagement metrics and optimisation recommendations
Enforce social media and campaign guidelines as defined by the brands and ensure consistency of messaging across digital platforms while adapting content to each platform's behaviour
Foster partnerships with influencers and relevant brands to amplify campaign participation where aligned to objectives
Review and respond to community comments in a timely and strategic manner, in accordance with service level agreements
Monitor trends in social platforms, gamification mechanics, content formats and AI tools, and apply relevant insights to improve performance
Measure the impact of social and gamified initiatives on overall marketing and loyalty performance
Plan, allocate and optimise social media marketing budgets for boosted posts and paid advertisements to achieve defined KPIs
Requirements
Demonstrates strong understanding of current social media trends, audience behaviour and interactive campaign formats
Minimum 2 to 3 years experience managing social media and digital content strategies for brands
Experience conceptualizing or supporting gamified campaigns, loyalty activations or interactive digital initiatives is an advantage
Proficient and confident in using AI tools such as ChatGPT or similar platforms for structured content generation and refinement
Able to construct clear prompts, evaluate AI outputs critically and elevate them into commercially viable, campaign-ready content
Highly analytical and able to derive actionable recommendations from engagement, participation and conversion data
Excellent verbal, written and presentation skills
Strong time and project management skills
Creative, resourceful and proactive with strong ownership of deliverables
Meticulous attention to detail and brand consistency
Highly adaptable in a fast-paced environment focused on continuous improvement
A flexible self-starter who can work independently and collaboratively within cross-functional teams
