Content Specialist

About Us

SGPomades is one of Singapore's leading men's grooming retailers and brand owners. We build brands through content first, selling across TikTok Shop, Shopee, Lazada and our own ecommerce channels.

We're looking for someone who lives and breathes short-form content. If you're constantly analysing viral TikToks and Instagram, saving great hooks, and thinking this could sell, we want to meet you.

This is not a traditional social media management role. Your success will be measured by how many great content ideas you generate and how well those ideas translate into views, engagement and ultimately sales.

What You'll DoCreative Strategy

Research TikTok trends, viral formats and emerging content styles daily.

Generate 20–50 fresh content ideas every week.

Develop creative concepts for product launches, campaigns and seasonal events.

Write hooks, scripts and storyboards for short-form videos.

Research competitors and identify opportunities to outperform them.

Continuously test new content angles and iterate based on performance.

Content Production

Plan weekly content calendars.

Organise and coordinate filming sessions.

Film TikTok, Instagram Reels and YouTube Shorts.

Direct founders, staff, creators and customers during filming.

Capture high-quality product demonstrations and lifestyle footage.

Video Editing

Edit engaging short-form videos with strong pacing.

Add captions, graphics, music and sound effects.

Optimise videos for maximum watch time and retention.

Produce multiple content variations for testing.

Social Media Management

Monitor the Scheduling and publishing content across TikTok, Instagram and other platforms.

Optimise captions, hashtags and posting schedules.

Monitor comments and identify content opportunities from customer questions.

Maintain a consistent publishing cadence.

Performance Analysis

Review content analytics weekly.

Identify winning hooks, formats and creative patterns.

Recommend improvements backed by data.

Build a library of proven content frameworks.

What We're Looking For Essential

Deep understanding of TikTok and short-form content.

Strong creative thinking and storytelling ability.

Excellent video editing skills (CapCut, Premiere Pro or similar).

Comfortable filming using smartphones and cameras.

Strong copywriting skills for hooks and captions.

Organised and able to manage multiple projects.

Self-driven with a bias towards execution.

Bonus

Experience with TikTok Shop.

Ecommerce or DTC brand experience.

Experience producing UGC.

Photography skills.

Graphic design skills.

Livestream experience.

What Success Looks Like

Within your first 90 days, you will:

Build a repeatable weekly content production workflow.

Produce 20–30 quality short-form videos per week.

Maintain a consistent publishing schedule.

Create a structured content idea database.

Identify at least three repeatable winning content formats.

Contribute to measurable improvements in organic reach, engagement and sales.

Who You'll Work With

You'll work directly with the Founder and collaborate with livestream hosts, creators, influencers and the marketing team to build one of Singapore's strongest ecommerce content engines.

We'd Love to See

When applying, please include:

Your TikTok or Instagram portfolio.

Three examples of videos you've created.

Three TikTok ads or videos you think are brilliant, and explain why they work.

A short list of five content ideas you would create for a men's grooming brand.

If your application only includes a résumé without demonstrating your creativity, it is unlikely to progress.

Compensation

Competitive salary based on experience, with performance bonuses tied to content quality, consistency and business impact.