Responsibilities
We are seeking a creative and dynamic Social Media Content Producer to join our team. The ideal candidate should have a strong understanding of social media trends, excellent storytelling skills, and a passion for creating impactful video content
Scope of the role
The candidate will be responsible for producing engaging, high-quality content that resonates with our audience across multiple social media platforms for our audio brands. He/she will also have to take a channel owner view on content pipeline and output.
Key Responsibilities
- Develop and produce high-quality social media content for various social media platforms (TikTok, Instagram, Facebook, etc).
- Collaborate with personalities to create entertaining and on-brand content.
- Oversee the social media channels and content calendars.
- Collaborate with other content teams to ensure that the overall content pipeline is strong and engaging.
- Monitor social media trends and emerging content styles to keep content fresh and relevant.
- Write compelling captions and copy that engage the audience and drive interaction.
- Track the performance of content and adjust strategies based on analytics and insights.
- Engage with followers, respond to comments, and interact with the online community.
- Assist in running paid social media campaigns and organic growth strategies.
- Stay up to date with the latest social media algorithms, tools, and best practices.
- Contribute ideas for social media campaigns, promotions, and content series.
Qualifications
- Diploma/bachelor's degree in communications or a related field
- 2 to 3 years of relevant working experience as a content producer, social media manager, or similar role
- Strong proficiency in social media platforms and their respective tools (TikTok Analytics, Instagram Analytics etc.).
- Experience with content creation tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, Capcut or equivalent.
- Knowledge of SEO and social media analytics tools is a plus
- Creative thinker with a keen understanding of the latest trends and pop culture.
- Excellent written and verbal communication skills.
- Ability to work under tight deadlines and manage multiple projects at once.
