Content Lead

HEPMIL Media Group owns and operates SGAG, MGAG, PGAG, MRCI, HEPMIL Creators&apos Network & Bent Pixels Asia. HEPMIL Media Group has offices across Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok & Ho Chi Minh and employs over 190 passionate individuals.

HEPMIL Singapore - SGAG and HEPMIL Creators Network (HCN), is home to one of the fastest growing content and creator businesses locally. We exist to Make Every Singaporeans Day a Better One through the endless funny memes and videos on SGAG and by empowering the next generation of content creators through HCN.

SGAG is Singapores first influential comedy platform owned by Hepmil Media group. SGAG first started in 2012 connecting with locals daily by delivering localised humour with iconic memes and videos, reaching millions of Singaporeans daily.

Learn more about SGAG at https://www.sgag.sg/

HEPMIL is seeking a Content Lead to join our fast-paced SGAG content team. In this role, youll lead a small but passionate team of content strategists, guiding them to create bold, culturally relevant, and distinctly Singaporean content across our platforms.

You will partner with fellow content leads and help set the creative tone and direction of our daily content output, ensuring we stay ahead of culture while remaining true to our brand voice.

Were looking for someone with strong creative instincts, team leadership experience, and a deep understanding of what makes content resonate with local audiences.

Responsibilities

• Lead and mentor a small team of content strategists to deliver sharp, on-culture, and distinctly Singaporean content.
• Shape the creative direction of our daily output across SGAG, ensuring it aligns with our brand voice and cultural relevance.
• Foster a thriving creative culture, enabling your team to take risks, experiment, and grow.
• Keep us ahead of trends, spotting cultural shifts and turning them into content opportunities.
• Be a creative enabler, removing blockers, streamlining collaboration, and helping great ideas come to life.

Requirements and Skills

• 5-7 years of experience in content creation, digital media, or creative production.
• Some leadership or mentoring experience (official or unofficial).
• A sharp understanding of what makes Singaporeans laugh, cry, and click.
• A collaborative spirit, with strong communication and creative judgment.
• Passion for pop culture, social media, and storytelling in all forms (e.g. Memes, Skits, Reality, Branded Content.)