Content Distribution: Own and execute a comprehensive content distribution strategy to ensure our research reaches target audiences across platforms such as X (Twitter), LinkedIn, email newsletters (EDMs), and digital advertising.
Narrative Development: Collaborate with the Research Lead to craft compelling narratives, key messages, and thematic campaigns that increase the visibility and resonance of our research outputs.
Partnerships & Collaborations: Identify and engage with key opinion leaders (KOLs), media outlets, and relevant projects or partners to amplify the reach of our research.
Sales Enablement: Create targeted sales materials (including presentations, tear sheets, and one-pagers) tailored to various counterpart categories and industry audiences.
Cross-Functional Collaboration: Work closely with the BD team to determine the most effective distribution channels and content formats for client engagement and pipeline development.
Stakeholder Engagement: Collaborate with the Events team and trading teams across DeFi, CeFi, RFQ, and Options to understand audience priorities and develop content strategies that deepen engagement with each segment.
Digital Marketing
Website Management: Oversee the company's website, ensuring that content is current, visually engaging, and aligned with brand and business objectives.
Social Media Strategy: Manage and grow the organization's presence on LinkedIn and X (Twitter), including content planning, posting, community engagement, and performance analytics.
Advertising & Paid Media: Plan and execute digital advertising campaigns across social platforms, SEO, and other relevant digital networks, optimizing for awareness, traffic, and conversion.
Analytics & Reporting: Track, analyze, and report on key digital marketing KPIs, including engagement rates, reach, lead conversions, and campaign ROI, and use data insights to refine strategy.
Key Performance Indicators (KPIs)
Growth in research content reach and engagement across social and owned channels
Increased web traffic and time-on-site driven by content distribution
Measurable improvement in lead generation or BD engagement through content assets
Growth in social followers, impressions, and advertising performance metrics
Consistent, high-quality sales and marketing collateral delivered on time
Qualifications
5+ years of experience in content marketing, digital marketing, or communications (B2B or research-driven organization preferred)
Strong writing, editing, and storytelling abilities with a strategic mindset
Deep understanding of complex financial and crypto derivative products
Hands-on experience managing LinkedIn, X (Twitter), and email marketing platforms
Familiarity with web CMS (e.g., WordPress), analytics tools (e.g., Google Analytics), and social scheduling/advertising tools
Proven ability to work cross-functionally with research, design, and BD teams
Excellent organizational and project management skills
