NOTE: As this is a Creative role, a Portfolio is required for consideration.
You are required to work in partnership with a Social Media Manager to conceptualize and craft content that drives engagement on social platforms. This involves creating, writing, designing and crafting relevant and original content in response to daily creative briefs derived from insights (triggers). You are also required to review your work with CD/Head of Content, and potentially present to clients as and when needed, ensuring quality output. You will be working as a team with a Social Media Manager, and at times, other Content Creators, Strategists and Data Analysts. This is to ensure the work meets the communication objectives and creative requirements set out in the client&aposs brief to solve our clients&apos needs.
Key Responsibilities
Ideation + Strategic Acumen
- Understand strategy and consumer insights to sell/recommend ideas brave and effective ideas.
- Effectively work on briefs across industries.
- Proactive in bringing new ideas/concepts for the brands/clients they work with
- Constantly striving to deliver disruptive ideas
- Comfortable in communicating and presenting rationale for selling/recommending creative ideas to Creative Directors and Clients
Content Creation / Production
- Passionate about content creation craft, delivering work of the highest quality
- Key role in execution/production of multiple projects from concept through to completion, working with both in-house resources and third-party vendors
- Strong knowledge of all phases of production and digital media, and supervise on behalf of the company/clients when necessary.
- Understand strategy and consumer insights, building off these to develop ideas that delivers on clients business objectives
- Good understanding of production concepts. tools, and techniques
Business Acumen
- Display knowledge of the industry and client&aposs business
- Curious about the business and how it works with an open mind and willingness to learn this side.
- Recognise the commercial implications of agency decisions and external influences, and manage the internal and client conversations arising from these.
People Management
- Collaborate and support the creative process with the Creative Leads and other internal teams to deliver great work
- Key creative contact with integrated teams, engage the team to deliver the best output possible based on the brief.
- Manage and mentor Jr Content Creators/interns
Digital
- Constantly up skilling, proactively keeping up with trends in the content creator & social media arena including platform formats and knowledgable in incorporating them into creative work
- Up to date with popular culture/trends/technology/practices and know when to adopt/adapt these information effectively to the work
- Capable of working across social and digital assets with good ability
Leadership
- Solutions orientated, develops solutions to mid-level issues.
Job Specifications
Professional
- At least 1-3 years of working in an agency environment with expertise in digital content execution and best practices.
- Knowledge and thirst to investigate, innovate, and develop creative output with an emphasis on website, social, and mobile application.
Knowledge and Skills Required
- Skilled creator who understands the motivations of online audiences on social platforms
- Strong conceptual ability with the ability to write, design and art direct for social content
- Adobe software - Illustrator, Photoshop, In Design, After Effects and Premiere Pro
- Effective in executing various aspects of production
- Communicate clearly & honestly with managers, peers and clients
- Must have excellent presentation skills
The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
Attributes
- Team player with a hands-on approach
- Responsible, with a can do, willing and positive attitude to be a support system for our clients
- Ability to work under tight deadlines with multiple projects
- An ability to prioritise workload as well as an ability to pre-empt, identify and respond to problems
- Reliability, i.e. resilience, confidence, tenacity and maturity
- Personal, enthusiastic and committed capable of gaining trust and respect from colleagues
- Open to feedback and acts on it accordingly and quickly
The above statements describe the general attitude and attributes every employee of TBWA need to aspire to. Although you may not be evaluated against these attributes, you are expected to adhere to them during your time with TBWA.
