Content and AI Creator Executive - Please read JD :)

Location: Singapore

Type: Full-time

Reports to: Marketing Manager

Salary: SGD$3,000

Must have work authorization in Singapore.

ThunderWear Asia makes outrageously fun underwear and socks built on real comfort tech, not just marketing fluff. Our brand voice is confident, direct, a little self-aware, and never afraid to laugh at ourselves because, let's be honest, we sell underwear, and someone should have fun with that.

We're looking for a Content Creator who can own our story across social, YouTube, and web. Someone who treats Feel Like Thunder as a creative brief, not just a tagline. You'll be shooting, editing, writing, and posting content that makes people stop scrolling, laugh, and actually care about a sock brand. You're equally comfortable behind the camera, in the edit, and staring at analytics dashboards trying to figure out why last Tuesday's Reel outperformed everything else this quarter.

• Plan, ideate, and edit short-form and long-form content across Instagram, TikTok, YouTube, and our website
• Use AI tools (image/video generation, editing assistants, script/caption tools, etc.) to speed up production without losing the human, tongue-in-cheek voice that makes ThunderWear sound like ThunderWear
• Collaborates on the full content pipeline: concept → shooting assistance/lead → edit → post → iterate
• Can lend to ideas for how to track performance metrics (views, retention, CTR, engagement, conversion) and turn that data into sharper creative decisions
• Collaborate with founders and marketing team on campaign concepts, product launches, and influencer/creator collabs
• Keep a pulse on platform trends, formats, and algorithm shifts, and adapts fast
• Manage a lightweight content calendar and hit a consistent posting cadence across channels
• Bring your own creative ideas to the table. We want a collaborator, not just an executor
  

• Proven experience creating vibrant and thumb stopping content for social and other media
• Editing skills is a must and strong filming is an asset. It would be nice if you knew your way around composition, lighting, pacing, sound design, but it will be essential that you can edit in tools like Premiere, CapCut, Final Cut, or similar
• Genuine fluency with AI creative tools and a habit of experimenting with new ones as they drop
• Comfortable reading analytics and translating numbers into here's what we should make next
• A sense of humor and an instinct for what's actually fun versus what's just trying to be fun
• Self-starter who can work independently but thrives on feedback and iteration
• Based in or authorised to work from Singapore
  

• Experience in DTC or lifestyle brands
• Basic photography/lighting equipment know-how
• Comfortable being on camera occasionally, if the content calls for it
• Interest in the startup/founder world. You'll be working closely with a lean, fast-moving team
  

• A brand with genuine creative freedom and a voice that lets you take risks
• Direct access to founders. Your ideas won't get lost in five layers of approval
• Front-row seat to a Singapore brand scaling into Malaysia, Hong Kong, and Australia
• Real ownership over channels and results, not just post and pray