Gather and analyze volume and market shares data to understand category dynamics and competitive landscape.
Develop sales forecasts and projections based on historical data and market analysis for strategic planning.
Develop fundamental consumer, shopper, and market understanding from market research, surveys, focus groups, and competitive analysis.
Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives
Required Skills:
Proficiency in data analysis tools, software (e.g., Microsoft Excel, Power BI, Python or R)
