A leading global food brand is seeking a Consumer Insights Associate to join their Singapore-based team. This is an exceptional opportunity for you to play a pivotal role in shaping the future of beloved products by uncovering what truly matters to consumers.
What You'll Do
As a Consumer Insights Associate, you will immerse yourself in the world of consumer behaviour by designing and executing research projects that reveal what drives purchasing decisions. Your day-to-day will involve collaborating with colleagues from different departments to ensure that every product launch or marketing campaign is grounded in robust evidence. You will transform complex data into clear narratives that guide strategic choices, all while keeping an eye on evolving market dynamics. Success in this role means being able to connect the dots between numbers and real-world actions, providing clarity amidst complexity so that teams can confidently move forward with initiatives that resonate with customers.
- Conduct comprehensive qualitative and quantitative research to gather actionable insights on consumer preferences, attitudes, and behaviours across various markets.
- Analyse large datasets using statistical tools to identify emerging trends, patterns, and opportunities that inform product development and marketing strategies.
- Collaborate closely with internal stakeholders including marketing, product development, and sales teams to ensure consumer insights are integrated into business decisions.
- Prepare detailed reports and presentations that clearly communicate findings, recommendations, and implications for both technical and non-technical audiences.
- Support the design and execution of surveys, focus groups, interviews, and other research methodologies tailored to specific project needs.
- Monitor industry trends, competitor activities, and market shifts to provide timely updates that keep the organisation ahead of the curve.
- Assist in managing relationships with external research agencies to ensure high-quality deliverables within agreed timelines and budgets.
- Contribute to the continuous improvement of research processes by suggesting new tools or approaches that enhance efficiency and accuracy.
- Participate in cross-functional meetings to share insights and foster a culture of data-driven decision making throughout the organisation.
What You Bring
To excel as a Consumer Insights Associate, you will bring hands-on experience in designing research studies that blend both qualitative depth and quantitative rigour. Your background may include roles where you have worked closely with marketing or product teams to translate findings into practical recommendations. You are comfortable navigating large volumes of data but equally skilled at drawing out human stories behind the numbers. Your interpersonal strengths allow you to build trust quicklywhether facilitating group discussions or presenting results to senior stakeholders. A natural curiosity about people's choices fuels your enthusiasm for continuous learning, while your methodical approach ensures nothing is overlooked during analysis. Adaptability is key; you thrive when priorities shift because you understand how vital it is for businesses to stay attuned to changing consumer landscapes.
- Demonstrated experience conducting both qualitative and quantitative consumer research within a commercial environment, ideally in FMCG or related sectors.
- Proficiency in data analysis tools such as SPSS, Excel, or similar platforms for processing large datasets efficiently and accurately.
- Strong written and verbal communication skills with the ability to present complex information in an accessible manner for diverse audiences.
- Excellent organisational skills with attention to detail when managing multiple projects simultaneously under tight deadlines.
- A collaborative mindset with proven ability to work effectively within cross-functional teams while building positive relationships across departments.
- Familiarity with survey design platforms (e.g., Qualtrics or SurveyMonkey) as well as experience moderating focus groups or interviews is highly desirable.
- An inquisitive approach combined with critical thinking skills that enable you to ask the right questions and challenge assumptions constructively.
- A genuine interest in understanding consumer motivations coupled with sensitivity towards cultural differences across markets.
What Sets This Company Apart
This organisation stands out for its unwavering commitment to fostering an inclusive workplace where every voice is heard and respected. Employees benefit from flexible working arrangements designed to support work-life balance without compromising on professional growth. The company invests heavily in training opportunities so you can continually expand your skill setwhether through formal courses or informal knowledge-sharing sessions among peers. Collaboration lies at the core of their culture: teams celebrate achievements together while supporting each other through challenges. Diversity is not just welcomed but actively sought after as a source of strength; unique perspectives are seen as essential ingredients for innovation. If you are looking for an employer who values empathy, teamwork, and personal development as much as business results, this is the place where your contributions will truly matter.
What's Next
If you are ready to take your passion for consumer insights to the next level within a supportive global team, this could be your ideal next step.
Apply today by clicking on the linkyour journey towards making a real difference starts here.
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.: R23116145 Jeon Chan
