1Develop and execute comprehensive communications strategies for Lazada's regional operations and Singapore market, ensuring alignment with overall brand objectives and market trends.
2Manage media relations, cultivating strong relationships with key journalists, influencers, and industry partners to secure positive media coverage and brand visibility.
3Organize and coordinate press events, product launches, and media briefings, both regionally and in Singapore, to generate buzz and maintain brand presence.
4Craft compelling press releases, media statements, and other communication materials, adapting content for diverse regional and country audiences.
5Monitor and analyze media coverage, providing regular reports on communications performance and identifying opportunities for improvement.
6Collaborate with cross-functional teams, including marketing, communications, and commercial teams, to ensure consistent messaging across all platforms.
7Manage crisis communication and issues management, promptly addressing any negative publicity and mitigating potential damage to the brand's reputation.
1Bachelor's degree in Journalism, Public Relations, Communications, or a related field.
2Minimum of 8 years of experience in communications, with a focus on the e-commerce or tech industry, and a proven track record in managing regional and country campaigns.
3Strong network within the media landscape, particularly in Southeast Asia, and experience working with high-profile journalists and influencers.
4Exceptional written and verbal communication skills in English, with the ability to adapt messaging for diverse cultural contexts. Proficiency in Chinese is a plus.
5Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.
6Effective interpersonal skills, capable of building relationships and collaborating with stakeholders at all levels.
7Experience in crisis management and a keen understanding of how to navigate challenging situations while protecting the brand's image.
