Senior PR & Media Content Strategist (Global Scope)
Role Overview
The Senior PR & Media Content Strategist is responsible for shaping and executing high-impact PR narratives and media content strategies that strengthen brand credibility, visibility, and reputation across global markets. This role sits at the intersection of PR, media, brand storytelling, and reputation management, with strong exposure to senior leadership and international media stakeholders.
Key Responsibilities
1. PR Content & Narrative Strategy
- Own the end-to-end global PR content and media narrative strategy aligned with brand positioning and business objectives
- Define core brand narratives, key messages, and story angles for different markets and audiences
- Translate complex fintech / forex topics into clear, compelling, and media-friendly content
2. Media Content Development
- Lead the creation and management of high-quality PR content, including:
- Press releases and corporate announcements
- Media pitches and story proposals
- Executive interviews, thought leadership articles, and op-eds
- Media Q&A, talking points, and key message documents
- Ensure all content is accurate, consistent, compliant, and aligned with regulatory requirements
3. Executive & Thought Leadership Positioning
- Support senior management with external communications and global media appearances
- Develop executive narratives to position leadership as trusted voices and industry thought leaders
- Prepare briefing materials, interview preparation documents, and media training support
4. Global Media & PR Collaboration
- Work closely with PR & Media Leads, agencies, and global media partners to drive effective and high-quality coverage
- Lead and negotiate with global media stakeholders while consistently representing and safeguarding the company's image and brand identity across all international markets
- Adapt and localize content to suit different regional media landscapes and cultural contexts
5. Reputation & Risk Management
- Ensure all PR content adheres to compliance, regulatory, and risk management guidelines
- Support crisis communication efforts with clear, timely, and controlled messaging
- Monitor global media sentiment and emerging issues to proactively adjust content and narrative strategy
6. Performance Tracking & Optimization
- Track PR content performance, media pickup quality, and narrative effectiveness
- Use insights and data to continuously refine messaging and improve media impact
- Support OKR reporting related to brand visibility, sentiment, and media influence
Required Experience & Skills
- 3- 6 years of experience in PR content, media communications, or brand storytelling
- Strong background in fintech, financial services, or other highly related to banking, ecommences industries.
- Excellent writing and editing skills in English and Chinese (additional languages are a strong plus)
- Proven experience working with senior executives and international media
- Strong understanding of global media landscapes, PR best practices, and reputation management.
