Roles and Responsibilities
You will craft clear, consistent and effective messaging across multi-platform content and media-facing FAQs that are bespoke to our key stakeholders, including migrant workers, employers, dorm operators and government agencies.
You will own the full performance lifecycle: Continuously monitor changes in cross-platform success metrics, assess which channels deliver the highest return, and quickly recommend data-driven adjustments to strategically define and maximise overall outreach impact.
This role demands a blend of technical capability and excellent coordination:
- Technical Execution & Content Design: Proven skills such as HTML coding and proficiency with the Adobe Creative Suite (or similar design software) are essential. You must be able to create webpages from scratch (utilizing CMS/ web tools) and prepare professional presentation decks.
- Stakeholder Coordination: The ability to work effectively with inter-departments and cross-agencies to recreate and optimise channel effectiveness and outreach materials.
- Communication & Follow-Through: Excellent communication skills and strong follow-up to ensure clear, consistent messaging flow across all initiatives.
- Domain Knowledge: Domain knowledge in the migrant workers ecosystem will be an added advantage.
Qualifications and Other Requirements
- Minimum Diploma
- At least 5 years of relevant working experience in communications and marketing role
- Proven ability to craft clear, consistent messaging across multiple platforms (web, digital, print, FAQs) for diverse stakeholder groups
- Working knowledge of HTML, CMS/web tools, and ability to build or update webpages independently
- Proficiency in Adobe Creative Suite (or equivalent) and creation of professional presentation decks
- Familiarity with migrant workers and their community in the, but not limited to, Construction, Marine Shipyard and Process industry.
- This role will be based in NTUC Club's office at Downtown East.
- Regular travel to the Recreation Centres located in the West is expected
