KEY RESPONSIBILITIES
SALES
- Strategically drive and execute targeted actions to achieve and exceed sales targets across all assigned territories.
- Coach and support External Boutique Managers and Retail Partners, establishing clear action plans tailored to each POS to maximize sell-out performance.
- Continuously identify and capitalize on both strategic and tactical opportunities to grow sales and market share.
- Build, maintain, and leverage strong relationships with key local and regional business partners to enhance commercial outcomes.
- Ensure optimal brand visibility and execution of retail excellence across all boutiques and points of sale, fully aligned with corporate guidelines.
- Monitor competitor performance and market activity, providing timely insights and recommending responsive strategies to safeguard and grow market position.
- Develop and implement effective clienteling strategies and local activations in line with brand direction to elevate customer engagement and drive business value.
- Conduct regular business reviews with partners, using performance data to propose clear and actionable steps that ensure KPIs and sales objectives are met.
- Demonstrate strong problem-solving capabilities by proactively proposing solutions during business downturns to keep targets on track and mitigate risks.
360 COMMERCIAL OPERATIONS
- Lead end-to-end commercial operations by ensuring accurate sales forecasting and product assortment planning across all Retail Partners (Top 30, Model Stock, MATCH, ICON), aligned with market trends and business objectives.
- Initiate regular reviews with management team to identify stock needs, monitor retail performance, and define action plans to optimize sell-through and inventory health.
- Own and drive the Retailisation strategy, including the implementation of KPIs, coaching of teams, and monitoring of execution to elevate retail efficiency and sales productivity.
- Oversee and manage stock performance, with close attention to aged inventory, model stock accuracy, and automatic replenishments across all channels.
- Ensure optimal product assortment across the region by analyzing sell-out data and aligning selections with best sellers, Top 30 references, and ICON pieces endorsed by HQ.
- Manage manual ordering processes, coordinate booster initiatives, and ensure timely execution of product pushes and allocations.
- Champion PamGuard registration process, ensuring 100% registration compliance across all POS and supporting retail partners with best practices.
- Provide weekly updates on sales performance, and deliver structured monthly reports on sales, inventory status, and retailisation progress to support strategic decision-making.
- Support boutiques and POS in maximizing use of CRM and clienteling tools, ensuring alignment with client development objectives.
- Work in close partnership with the SEA Marketing team to propose means of enhancing brand visibility, support local activations, and ensure commercial alignment of internal and external initiatives.
- Collaborate with local VM to ensure ongoing Retail Partners and POS maintenance and visual merchandising standards.
