Commercial Insights & Analytics SpecialistSouth East Asia
About the role:
We are looking for adata-driven & analytical talent to strengthen our local business in SouthEast Asia and connect it closely with our Data Analytics team in Germany.
In this role, you will actas an analytical bridge between the South East Asian markets and our globalData Analytics function. You will support the Asian team in daily businessdecisions, translate business questions into data-driven insights, and helpestablish scalable analytics, reporting, and AI-supported ways of working. Aspart of your onboarding and development program, you will spend 3 months inGermany working closely with the Data Analytics team. After this phase, therole will be based in Hong Kong or Singapore, while maintaining a functionalreporting line to the Data Analytics team in Germany.
Why this role is unique:
- You will combine local market proximity with direct access to a global Data Analytics team.
- You will join at an early stage of our ambition to build a stronger analytics footprint in Asia.
- You will help turn data, dashboards and AI-supported workflows into practical tools for daily decision-making in marketing and sales
- You will gain international exposure through a structured three-month onboarding phase in Germany.
What you will do:
Analytics & Commercialinsights
- Analyze marketing, media, sales, e-commerce, retail, CRM and consumer data to identify performance drivers, opportunities and risks.
- Support local management, sales, marketing and e-commerce teams with clear recommendations for daily business decisions and commercial steering.
- Use test-and-learn approaches to evaluate commercial, digital and marketing activities and translate results into practical next steps.
Reporting and dashboards
- Develop, maintain and continuously improve dashboards, recurring reports and performance analyses for the Asian business.
- Translate business questions into analytical questions, structured data requirements and scalable reporting solutions.
- Help establish reliable reporting standards and ways of working between Asia and the global Data Analytics function.
AI and automation
- Identify practical use cases for AI-supported analysis, automation, reporting and decision support in the Asian market.
- Use AI tools and generative AI methods to improve productivity, insight generation and communication where they create real business value.
- Act as an internal sparring partner for AI-supported workflows in commercial analytics.
Stakeholder collaboration
- Act as the key interface between the Shanghai business team and the Data Analytics team in Germany.
- Communicate insights clearly to both business and technical stakeholders across Asia and Germany.
- Balance local business needs with global analytics standards, ensuring priorities are transparent and actionable.
What you should bring
Must-have qualifications
- A degree in Business Administration, Economics, Data Science, Business Analytics, Information Systems, Statistics, Mathematics, Computer Science or a related field.
- 2-5 years of relevant experience in business analytics, data analytics, business intelligence, consulting, commercial excellence, e-commerce analytics or a similar field.
- Strong analytical thinking and the ability to turn complex data into clear business recommendations.
- Experience with AI tools or AI-supported workflows, for example prompt engineering, automation, forecasting, text analysis or data-driven productivity tools.
- Understanding of the digital and commercial ecosystems
- Good knowledge of SQL, strong Excel skills and hands-on experience with BI/dashboarding tools such as Power BI, Tableau or comparable solutions.
- Excellent communication skills and confidence in working with both business and technical stakeholders.
- A proactive, structured and pragmatic working style, with high intercultural sensitivity and confidence in working across Asia and Germany.
Nice-to-have experience
- Experience in FMCG, consumer health, beauty, OTC, retail, e-commerce or digital business models.
- Basic to advanced knowledge of Python or R.
- Experience working in international or matrix organizations.
- Understanding of the Chinese digital and commercial ecosystem, including platforms such as Tmall, JD, Douyin, Xiaohongshu, WeChat or other relevant retail and media channels.
Language requirements
- Fluent English and Chinese are required.
- German is not required, but would be a plus.
Location, onboarding andreporting line
- This position is based in Hong Kong or Singapore. During the onboarding and development phase, you will spend three months in Germany with the Data Analytics team.
- You will be embedded in the local business team for day-to-day priorities, while having a functional home in the global Data Analytics team in Germany. Together, both sides will ensure that priorities are clear, business-relevant and aligned with our analytics standards.
