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Media & Influencer Engagement
. Ability to develop and pitch story angles to media on behalf of clients
. Develop an understanding of media and KOL landscape, including identifying new media / KOLS to
outreach to on behalf of clients and actively cultivate relationships
. Build understanding of news agenda and issues that might impact clients and share with the team
. Cultivate writing abilities via pitch notes, simple media releases, and social copy
. Ability to manage multiple influencers and other third-party vendors in alignment with
communication strategies
. Oversee management of inbound media requests and proactively influence and garner coverage
. Conduct media monitoring on behalf of clients and provide timely and in-depth analysis of coverage
results and trends
. Craft & customize influencer pitches & social media content
. Contribute ideas & brainstorm on media/ influencer strategies
. Maintain media / KOL lists
Client Servicing
. Begin anticipating client communication challenges & develop recommendations
. Contribute to development & implementation of communication strategies
. Execute tasks associated with projects may lead certain aspects of project
. Oversee client meetings, agendas & recaps
. Begin to understand clients business model from a global perspective understand key markets,
global influencers and the impact on client/business narrative
New Business Development
. Become familiar with WE capabilities across the agency including global region specialties in
comparison to competitor agencies
. Serve in a lead research role on organic growth new business efforts including sourcing and
gathering audience, industry or competitor market data
. Begin to develop and nurture network of peer contacts outside the agency
Qualifications:
. A minimum of Diploma or Bachelor's Degree in Communications or Business in Marketing
. At least 6 months of relevant working experience in PR agencies
. Open to Fresh Graduate Applicants
. Preferably having experienced a PR agency environment
. Basic understanding of PR and earned media principles
. Good grasp of all basic public relations tools and social media strategies
. Able to thrive in a fast-paced team environment (frequent tight deadlines, multitasking, etc)
. Self-motivated and self-starting personality
. Enjoys diverse and multi-cultural working environment
. Able to work both independently, as part of a team and with senior leaders
. Ability to write and communicate well in English
. Strong interest in the Corporate/ Tourism sector is a bonus
Date Posted: 05/05/2025
Job ID: 111222525