Key Responsibilities
- Data & Client Knowledge
- Enhance client knowledge through analytics, segmentation and database insights
- Extract, analyse and consolidate relevant data sets providing weekly reports as business require, including contact occasion performance, boutique appointment performance
- Consolidate a monthly CRM overview for management with key client performance highlighting challenges, gaps that require immediate action plans
- Build an analytics roadmaps that supports retail e-business growth
- Ensure strict client data security, compliance and confidentiality
- Client Strategies & Programs
- Develop a strong understanding of the market context and consumer behavior in close collaboration with Richemont Marketing Services
- Build and coordinate the regional CRM program aligned with HQ guidelines
- Deploy and monitor CRM programs for all client segments using defined tools and KPIs
- Ensure an integrated, consumer centric approach across every touch point
- Serve as the main contact for partnership proposals, evaluating ROI and relevance
- Ebusiness & Omni Channel Performance
- Leader regional rollouts of new digital features, tools and system improvements
- Act as the liason between CRC and fulfillment teams to ensure flawless order processing and system accuracy
The Exceptional Skills We Are Looking For
- University graduate
- 6+ years of experience in CRM
- Ability to Extract & Enhance client knowledge through analytics, segmentation and database insights
- Excellent communication, presentation and cross functional leadership abilities
- Ability to pivot & act creatively with a solution-oriented mindset to support business needs
- Highly organised, detail oriented and able to manage multiple priorities
- Strong understanding of client behavior, luxury service and market dynamics
- Proven ability to build and execute strategy with measurable impact
SCOPE
Geographical Area: Southeast Asia & Oceania
Team Management: Direct management of 1 team member
