Job Summary
The Channel Workstation Specialist is responsible for accelerating growth of advanced computing solutions through proactive
business development,
new partner acquisition, and
market expansion. This role is highly huntingfocused, identifying new business opportunities, opening new routes to market, and building strong strategic relationships with channel partners. The Specialist serves as a trusted advisor on workstation products and solutions, enabling partners with deep technical and commercial insights while driving revenue, pipeline creation, and longterm business success. The role also contributes to organizational capability by mentoring junior team members and supporting crossfunctional initiatives.
Key Responsibilities
Business Development & Hunting
- Identify, pursue, and secure new partners, resellers, and solution providers to expand market presence in the advanced computing (workstation) segment.
- Prospect for new business opportunities, uncover whitespace, and develop strategies to penetrate untapped customer segments.
- Build a healthy, selfgenerated pipeline through proactive outreach, hunting activities, and competitive displacement.
- Evaluate and onboard highpotential partners with strong business rationale and risk assessment.
Channel & Sales Responsibilities
- Serve as the subject matter expert on the organization's workstation portfolioproducts, services, promotions, and configurations.
- Develop and execute account and territory plans that drive sales growth while ensuring adherence to legal and organizational guidelines.
- Collaborate with partners to deliver tailored, customercentric workstation solutions for diverse industry needs.
- Convert leads into joint engagements; manage the full sales cycle and achieve/exceed sales quotas.
- Influence and collaborate with crossfunctional sales teams to drive business outcomes across transactional and consultative selling motions.
- Position the organization's solutions as integral components of partner gotomarket strategies.
Strategic Collaboration & Insights
- Provide strategic guidance to partner business managers and internal sales teams on partner strengths, capabilities, and competitive landscape positioning.
- Actively monitor market trends, competitor movements, and customer requirements to identify new growth opportunities.
Team Leadership & Enablement
- Mentor junior team members to elevate team competency and performance.
- Contribute expertise to functional and crossfunctional projects.
Education & Experience
- Bachelor's or Master's degree in Business, Marketing, Sales, or related fields; or equivalent experience.
- 710 years of experience in enterprise sales, channel management, business development, or similar fields.
- Strong background in hunting, partner acquisition, or building new business lines is highly advantageous.
Knowledge & Skills
- Business Development & Hunting Strategy
- Channel Sales & Partner Recruitment
- Account Management & Territory Planning
- Advanced Computing / Workstation Product Knowledge
- Sales Prospecting, Pipeline Management, and Value Selling
- Competitive & Market Analysis
- CRM (e.g., Salesforce)
- Strong Communication, Influence & Negotiation Skills
CrossOrganizational Competencies
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
- Influences functional strategy and contributes expertise to major crossfunctional initiatives.
Complexity
- Handles complex business scenarios requiring strong analytical judgment and evaluation of multiple factors.
Sustainable impact is HP's commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision to create technology that makes life better for everyone, everywhere.
HP is a Human Capital Partner we commit to human capital development and adopting progressive workplace practices in Singapore.
