Who We Are
The Coca-Cola Company (TCCC) is the world's largest beverage company, refreshing consumers worldwide for over 135 years. Our unrivaled portfolio includes more than 500 sparkling and still brands and more than 3,800 beverage choices, with iconic brands such as Coca-Cola, Sprite, Minute Maid, Schweppes, FuzeTea, Monster, and Fanta.
With over 1,500 employees, Coca-Cola Beverages Singapore, Malaysia & Brunei is a complex and well-developed organization that produces, sells, and distributes the Coca-Cola Company products across the country. Our world-class manufacturing plant in Halal Park, Bandar Enstek in Negeri Sembilan serves as our Halal production hub for Malaysia, Singapore, and Brunei.
Location: Pasir Panjang, Singapore
Department: W@POS, Trade Marketing
Reports to: Trade Marketing Manager
What You'll Do
Support the Channel Marketing Manager to drive the business forward and develop the most effective strategies and to implement the most efficient consumer & trade promotions and activities. Collaborate closely with internal and external stakeholders especially the Sales teams, to develop the appropriate plans to support the business and execute with excellence.
- Work closely with respective Sales Managers to obtain alignment on Channel Marketing Plan & Calendar as well as activities and promotions.
- Formulate initiatives for assigned channels/customers; plan, organize and implement consumer & trade promotions as well as marketing activities such as sampling programs and customer activation opportunities.
- Source for premiums & prizes for promotions as well as develop & produce supporting collaterals in collaboration with Market Planning team.
- Track & monitor in-store activation of promotions, POSM, equipment placement, marketing activities & new launches.
- Conduct post-promotion analysis to identify and understand what works and didn't work.
- Track & monitor spend to ensure expenditure is within budget.
- Track & analyze business & brand performance for each channel & major retailers/trade customers. Identify opportunities and develop & implement plans to capitalize on them. Develop & implement corrective actions if necessary to ensure objectives & targets are on track.
- Track, monitor and share competitors activities in each channel and ascertain possible impact on our business. To recommend corrective actions if needed.
What We're Looking For
- Bachelor's degree in business / marketing or relevant field.
- 2-3 years of brand management experience or trade marketing/sales experience in the FMCG sector.
- Ability to develop & implement strategies & channel plans.
- Independently manage consumer and trade promotions & activities development, planning, organizing, execution and evaluation.
- Excellent communication & interpersonal skills with ability to work cooperatively with different functions & departments.
- Good project management skills with meticulous follow-up.
