Channel & Category Assistant Manager

What you'll do:

As a Channel and Category Assistant Manager you will play an integral part in shaping the future of assigned categories across multiple retail channels.

• Develop and implement comprehensive category and channel strategies that align with overall business objectives by identifying growth opportunities through shopper insights, market trends, and competitive analysis.
• Define optimal product assortment for each channel while collaborating with Revenue & Trade Management to establish pricing for new products and promotional guidelines that balance competitiveness with profitability.
• Monitor key performance indicators such as sales, market share, margin, distribution, and conversion rates to evaluate opportunities, risks, and gaps within assigned categories.
• Conduct in-depth data analysis using syndicated sources to inform actionable plans that improve profitability and drive incremental growth.
• Lead the execution of category initiatives across various channels including hypermarkets, supermarkets, convenience stores, traditional trade outlets, eCommerce platforms, and other partners.
• Collaborate closely with Sales and Trade Marketing teams to optimise in-store visibility through effective use of POSM materials and shelf performance enhancements.
• Ensure channel differentiation by tailoring strategies based on unique shopper missions and channel dynamics for each retail environment.
• Work cross-functionally with Marketing, Supply Chain, Finance, and external partners to facilitate seamless execution of category initiatives while driving joint business plans.
• Leverage shopper studies and market analytics to understand demand drivers; translate these insights into actionable recommendations for both category strategies and channel execution.
• Lead category-related projects from planning through execution to post-evaluation by managing timelines, budgets, stakeholder alignment, and championing continuous improvement initiatives.